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Senior Manager, Sales - NMIPL

Senior Manager, Sales - NMIPL

Nissan

0 years

0 Lacs

gurgaon

Posted:20 hours ago| Platform: GlassDoor logo

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Skills Required

reports benchmarking efficiency management data test drive support development forecast strategy marketing effectiveness crm prospecting auto analyze inventory compliance ssi audit visual frequency documentation training leadership service certification network

Work Mode

On-site

Job Type

Part Time

Job Description

EXPECTED END RESULTS
MAJOR ACTIVITIES

Sales
Identify opportunities and performance gaps on an outlet level based on sales reports, segment & grade mix, lost sales, KPI benchmarking etc. Identifying gaps & taking corrective actions at dealerships.
Review sales consultant performance and efficiency with management & define action plans.
Review Sales Funnel data (Enquiries, Test Drive ratio, Closing ratio) to identify breakdowns and support the development of countermeasures incl. sharing best practices.
Review VDM levers (volume bonus) with outlet management, build business cases to support investments and communicate the profit opportunities associated with target achievement.
Forecast month end Wholesale & Retails landing on a weekly/monthly basis to improve NSC's forecast accuracy.
Support in the development of outlet level business plans incl. capacity & resource requirements on an annual basis with quarterly updates on progress.
Review the Nissan Intelligent choice (Certified Pre-Owned) performance and opportunities of the used car business.
Marketing

Deploy monthly strategy (incl. commercial actions, tactical campaigns, media plan & new launches)
Strive to ensure adequate Working Capital (Fund) management at the dealership. Should be having adequate knowledge of working capital management for placing orders & how will it get executed.
Review outlet marketing plans including advertising spend as well as assess the effectiveness of their efforts.
Provide recommendations on new & innovative ways to enhance marketing efforts
Periodically review CRM activity; support dealership on reputation management, digital markets and improving prospecting & lead management tactics.
Support dealership and national efforts through the assistance at auto shows as well as local activities
Incentives

Educate dealership personnel on current incentive programs for customers, sales associates and outlet
Ensures that dealership personnel comply with rules and requirements.
Carflow Management

Review carflow to ensure sufficient stock levels are maintained to attain retail targets.
Consistently manage vehicle ordering and allocation process (WS) at an outlet level & analyze outlets car mix demands
Review aged inventory concerns and support development of tactics to retail expeditiously
Business Management

Routinely review financial statements with dealer sales management to monitor operating efficiency, increased profitability as well as compliance with company standards.
Provide dealer management with benchmarking information in order to showcase potential P/L and Balance sheet related areas of improvement with monthly follow-up plan.
Customer Quality

Ensure Customer Satisfaction through implemented tools (e.g. Quick pulse survey, SSI survey, Audit, Mystery shop) at an outlet & employee level to identify deficiencies and support the development and implementation of countermeasures.
Ensure dealer management address specific customer complaints that need to be resolved.
Periodic review of standards and online and offline processes, adhering to Nissan Retail Concept to enhance customer experience and provide consistent brand image at an outlet level.
DND

Conduct routine assessments of outlet facilities to ensure Retail Visual Identity aligned with the latest Global Standards.
Understand dealer agreements, required performance and policy compliance for outlets.
Routinely document outlet performance via contact/visit reports. Follow the requirements for minimum frequency of documentation as per the dealer performance management process in place.
Training

Conduct or support training of sales associates and monitor the training status of outlet staff (aligned with Global Curriculum)
Conduct or support leadership training for dealer principals/sales/service managers (aligned with Global Curriculum)
HR

Monitor staff levels to ensure the appropriate number and qualification (% of certification where applicable) of staff is maintained & the pay plans are in-line to successfully attain retail objectives
Identify causes for high levels of staff turnover and addresses issues with appropriate level of management.
Others

Maintain awareness of competitive dealership actions (Marketing or Network actions)
Ensure adequate level of demo/test drive vehicles are maintained and that demo car policies are adhered to

Gurugram Haryana India

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