Senior Manager, Paid Marketing

About us

Pluang

We are looking to hire a Senior Manager, Paid Marketing at Pluang pivotal in developing and executing data-driven paid marketing strategies. This role focuses on acquiring new users and maximizing return on ad spend across various paid channels, including Google Ads, Meta Ads, Apple Search Ads, and TikTok Ads. Collaborating closely with the key stakeholders, the Senior Manager will ensure impactful and cost-effective marketing campaigns that drive user acquisition and engagement.

What You Will Do

Strategy

• Optimize Paid Marketing for ROAS: Develop and implement comprehensive paid marketing strategies, prioritizing return on ad spend (ROAS) to ensure high-value user acquisition.
• Identify Key Channels: Pinpoint the most effective paid channels for reaching target audiences and optimizing ad spend, including Google Ads, Meta Ads, ASA, TikTok Ads.
• Optimization Goals: Develop and refine hypotheses on the best events to optimize, such as conversions, installs, or in-app events, to acquire the most valuable users.

Execution

• Implement Campaigns: Oversee the execution of various paid marketing campaigns, including UAC, search-based campaigns (defense and offense), display ads, and more.
• Data-Driven Analysis: Collaborate closely with the Data team to understand campaign performance, conduct A/B tests, and derive actionable insights.
• Script Automation: Write and utilize scripts to automate tasks such as bid adjustments, performance monitoring, and report generation, enhancing efficiency and effectiveness.
• Optimize and Improve Performance: Continuously monitor and refine campaign strategies, including targeting, bidding, and budgeting, to enhance overall performance.

Reporting & Collaboration

• Performance Tracking & Analysis: Monitor KPIs like CAC, CPI, ROAS, and conversion rates while analyzing data to derive actionable insights for performance improvement.
• Cross-Department Collaboration: Work with Product, Growth, Revenue, Creative, and Data teams to ensure alignment and maximize campaign impact.
• Creative Development: Collaborate with the Creative team to develop compelling ad creatives that resonate with target audiences & deliver the best ROAS.
• Communication: Report campaign performance and insights to key stakeholders, providing recommendations for improvement.

Continuous Improvement

• Stay Informed: Keep up to date with the latest trends and best practices in paid marketing.
• Experimentation: Innovate and experiment with new paid marketing approaches to enhance user acquisition and engagement.
• Learning & Development: Participate in learning and development opportunities to continuously improve skills and knowledge.

What We're Looking For

• Education: Bachelor’s degree in Marketing, Business, or a related field from a reputable institution.
• Paid Marketing Experience: Extensive experience in managing paid marketing campaigns across various channels (Google Ads, Meta Ads, ASA, TikTok Ads, etc.),
• Analytical Skills: Strong proficiency in data analysis, campaign tracking, and performance metrics, including CAC, CPI, ROAS, and conversion rates.
• Project Management: Excellent project management skills with the ability to set and achieve goals, meet deadlines, and multitask in a dynamic environment.
• Testing Expertise: Proven experience with A/B testing and optimization techniques.
• Script Automation: Ability to write and utilize scripts to automate tasks such as bid adjustments, performance monitoring, and report generation.
• Cross-Functional Collaboration: Experience working effectively with Product, Growth, Revenue, Creative, and Data teams.
• Financial Knowledge: Understanding of financial markets, including crypto and US stocks, to implement best marketing strategies.
• Continuous Improvement: Passionate about continuous improvement, creative, and a self-starter.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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