Senior Manager- Master Data

Position Title:

Function

Location

Reporting To

Primary Purpose of Role

• Lead the governance and transformation of Commercial Master Data across Enterprise, Business Group, and Application levels.
• Establish and enforce business rules, data standards, and enrichment frameworks to ensure data accuracy, consistency, and redesign data architecture to harmonize sales information pan India.
• Drive seamless integration across data systems by collaborating closely with technology partners to define and enforce SLAs, timelines, and data flow standards for consistent, high-quality data delivery.
• Collaborate with local data owners, commercial intelligence teams, and tech partners to optimize data flows, ensure accountability, and embed governance into business processes.

  Key Responsibilities

1 Master Data Governance.

• Define and implement data governance frameworks, policies, and standards. · Ensure data ownership, stewardship, and accountability across functions.
• Monitor data quality KPIs and drive continuous improvement initiatives.

2 Data Transformation

• · Design and oversee data transformation logic from source to insight.
• Partner with Tech & Global Data teams to align data architecture with business needs.
• Ensure scalable and future-ready data models.

3 Business Intelligence

• Translate business needs into actionable data solutions and dashboards.
• Ensure UI/UX alignment and user adoption through training and feedback loops.
• Prioritize initiatives based on impact, feasibility, and strategic alignment.

4 Process Re-engineering

• Embed SOPs into systems and workflows.
• Drive change management and ensure seamless handover to development teams.

5 Vendor Management

• Define and manage vendor SLAs.
• Establish and maintain effective working relationships with vendors.
• Ensure vendor deliverables align with business goals and quality standards ·
• Monitor vendor performance and drive continuous improvement.

6 Analytics & Insights

• Partner with business teams to deliver actionable insights.
• Leverage predictive models and advanced analytics to support decision-making.

7 Commercial Solutions

• · Identify and evaluate new data-driven opportunities in the commercial space.
• Explore emerging technologies and market solutions.

8 Risk & Compliance

• Proactively manage risks related to data privacy, system dependencies, and performance.
• Ensure compliance with digital ethics and regulatory standards working closely with Business Applications team.

EXPERTISE AND QUALIFICATIONS Key Relationships

• 1Internal · Tech & Analytics Leadership · Commercial Capabilities (RTM, Revenue Management, BI team
• Sales Teams · Global Data & Tech Teams
• 2 External • Product Development & Support Vendors (SFA, DWH, BI) · Data Governance & Integration Partners

Knowledge, Skills & Attributes Education level and experience

• Management graduate in Sales & Marketing ·
• 5+ years in data governance, commercial data, or analytics roles Skills and/or knowledge · Strong understanding of master data principles and governance frameworks.
• Proficiency in SQL, APIs, and data integration layers.
• Analytical mindset with commercial acumen.
• Strong stakeholder management and communication skills.
• Experience with BI tools and data quality platforms