Senior Manager - Marketing – Commercial

Purpose/Objective

Lead - Marketing is responsible for spearheading the implementation of comprehensive and strategic marketing initiatives aimed at enhancing the visibility and reputation of Adani Group's airport offerings. This role focuses on driving brand awareness, attracting new customers, and fostering sustainable revenue growth through innovative and targeted marketing campaigns.

Key Responsibilities of Role

Implementation Marketing Strategies: Lead the execution of comprehensive marketing strategies to promote Adani Group's airport offerings across various channels. Conduct thorough market research to understand customer preferences, competitor offerings, and industry trends to inform marketing strategies and campaign development. Brand Management and Positioning: Oversee the creation and implementation of a strong brand identity for Adani Group's airport outlets, ensuring consistent brand messaging. Uphold Adani's brand values in all interactions and build strong relationships to fortify brand trust and loyalty. Market Research and Consumer Insights: Conduct market research to understand customer preferences, competitor offerings, and industry trends. Leverage these insights to inform marketing strategies and campaign development. Digital Marketing and Social Media Management: Lead the development and implementation of a digital marketing strategy, including website management, SEO, social media marketing, and online advertising campaigns. Keep up with digital and AI advancements to enhance business and maintain competitiveness. Stakeholder Management: Build and maintain strong relationships with internal stakeholders and external partners to ensure alignment and support for marketing initiatives. Coordinate with creative agencies and vendors to produce high-quality promotional materials that align with the airport’s brand. Performance Analysis and Reporting: Regularly monitor and analyse marketing campaign performance, track key metrics, and provide data-driven insights to optimize marketing strategies. Demonstrate the effectiveness of marketing efforts through comprehensive reporting and ensure regulatory compliance. Team Leadership and Development: Encourage team collaboration and accountability, fostering a culture of continuous improvement to meet organizational goals effectively. Mentor and coach team members, identifying high-potential individuals and developing them into future leaders through focused development plans. Key Stakeholders - Internal: Head - Non Aero (Large/Regional) Direct Supervisors & other Department Leaders Corporate Office Sales & Advertisement Team Corporate Marketing Team Customer Service Department Finance Department IT Department Key Stakeholders - External: Airlines and Travel Agencies Passengers/Guests Advertising & Media Agencies Market Research Firms Government Regulatory Bodies (e.g., FSSAI) Airport Authorities & Industry Associations

Technical Competencies

Brand Management-AAHL,Campaign Management -AAHL,Data Analysis and Interpretation-AAHL,Market Intelligence and Competitor Analysis-AAHL,Marketing Strategy & Planning-AAHL,Public Relations Management-AAHL,SEO & SEM (Search Engine Optimization & Search Engine Marketing)-AAHL

Qualifications and Experience

Education Qualification: Bachelor’s Degree in any discipline with MBA in sales and marketing from an institute of repute with additional certifications in Aviation Management or Marketing can be advantageous. Work Experience: 10+ years of experience in marketing, aviation or travel industry, digital marketing, brand management, and partnership development is essential. Proficiency in data analytics and a track record of successful marketing campaigns are highly valued.