Senior Manager - Head of Marketing Performance

Hi Applicants,

We're hiring for Senior Manager - Head of Marketing Performance for Gurgaon Location.

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

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We are seeking a dynamic and experienced Head of Marketing Performance to lead our marketing performance team. This role requires a strategic thinker with strong analytical capabilities, executive stakeholder management skills, and the ability to influence decisions using data-driven insights. The successful candidate will oversee a team of marketing analysts and will be responsible for optimizing marketing strategies to maximize ROI. A key aspect of this role will be leveraging and optimizing our existing MarTech stack to drive improved performance across all marketing channels. This includes developing and implementing strategies to utilize data from various marketing and analytics tools to inform decision-making, improve campaign effectiveness, and ultimately increase ROI. The ideal candidate will possess a deep understanding of various marketing analytics tools and their application in achieving business objectives.

Responsibilities

• Executive Stakeholder Management:

  Build and maintain strong relationships with executive stakeholders. Communicate marketing performance insights effectively to influence strategic decisions.

• Analytics and Optimization:

  Lead the analysis of marketing campaigns and initiatives. Use advanced analytics to identify opportunities for optimization and drive continuous improvement. This includes analytics of all channels, both online and offline.

• Performance Monitoring and Scorecard Development:

  Build and maintain functional scorecards to track key performance indicators (KPIs). Set and manage goals aligned with overall marketing objectives. Monitor performance against these goals and proactively recommend areas for improvement and address performance gaps.

• Data-Driven Insights:

  Develop and present data-driven insights to guide marketing strategies. Utilize market intelligence to stay ahead of industry trends and inform decision-making.

• ROI Analysis:

  Conduct thorough ROI analysis on marketing investments. Ensure that all marketing activities are aligned with business objectives and deliver measurable results.

• Team Leadership:

  Manage and mentor a team of marketing analysts. Foster a collaborative and high-performance culture within the team.

• Market Intelligence:

  Stay updated on market trends, competitor activities, and industry developments. Use this information to inform marketing strategies and maintain a competitive edge.

Qualifications we seek in you!

Minimum Qualifications / Skills

• Bachelor's degree in marketing, business, or a related field (Master's degree preferred)
• Minimum years of experience in marketing performance, analytics, or a related role
• Proven track record of managing executive stakeholders and influencing decisions using data
• Strong analytical skills with expertise in marketing analytics tools and techniques
• Excellent communication and presentation skills
• Ability to lead and inspire a team
• In-depth knowledge of market intelligence and competitive analysis

Preferred Qualifications/ Skills

• Advanced proficiency in marketing analytics tools (such as Google Analytics, Tableau, etc.)
• Strong understanding of ROI analysis and optimization techniques
• Ability to translate complex data into actionable insights
• Excellent leadership and team management skills
• Strong problem-solving abilities and attention to detail

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visitwww.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.