SENIOR MANAGER - DIGITAL TRANSFORMATION

Would you like to be a part of the adventure?

Professional Products Division

Key Responsibilities:

• Digital Transformation:

  Lead the countrys digital transformation evolution of the B2B, B2B2C, B2C data & customer experiences, leveraging digital technologies to create innovative and seamless customer interactions

• Own Strategic Digital Projects:

  In collaboration with CDMO, Zone IT, Global stakeholders, to be the Divs strategic project owner of Loreal Partner Shop, Loreal Salon Services, Pro360, D2C Loyalty Programmes, etc

• Data Strategy & Analytics:

  Drive the data strategy for the Division in collaboration with Brand Teams, Zone IT, CDMO, Global stakeholders, encompassing data collection, integration, analysis, and visualization. Establish key performance indicators (KPIs) and dashboards to track and measure the effectiveness of DDX and CX initiatives

• DDX:

  Lead the Divs CRM strategy in collaboration with the CDMO DDX team, to oversee the implementation, optimization, and ongoing management of the DDX system (e.g., MRM, Salesforce). Ensure effective data acquisition, activation, & analytics of data captured, segmentation, and utilization to drive personalized marketing campaigns and targeted sales efforts

• Customer Experience Design:

  Map the customer journey across all touchpoints and identify opportunities to enhance the customer experience at each stage

• Stakeholder Management:

  Build strong relationships with key stakeholders across the organization, including global, regional, and local teams, to ensure alignment and collaboration

Key Deliverables:

• Collaboration with Marketing:

• Deliverable

  : Working with the marketing team to develop an effective consumer experience design for Brand.com, B2B E-comm, B2B2B Ecosystem and CRM programmes

• Details:

  Provide input on Consumer experience, content strategy, Whatsapp Messaging, E-mail marketing, and search engine optimization (SEO)

• Collaboration with Commercial team

  :

• Deliverable

  : Working with the Commercial team on LPS and LSS Projects

• Details:

  This includes managing LPS platform for Salon onboarding and engagement, LPS Roadmap, LSS to drive O+O Salon Footfalls

Key Competencies:

• Strategic Thinking & Planning:

  Ability to think strategically about the role Digital Transformation in the overall business strategy and develop long-term plans to achieve business objectives

• Project Management:

  Strong project management skills to effectively manage multiple projects simultaneously, prioritize tasks, meet deadlines, and deliver results within budget

• Leadership & Collaboration:

  Ability to lead and motivate teams, collaborate effectively with cross-functional stakeholders (e.g., sales, marketing, IT), and influence decision-making

• Business Acumen & Financial Management:

  Understanding of business principles, financial metrics, and budget management to make informed decisions that drive profitability and growth

Key Relationships:

• Strong on Stake holder management. (Marketing, Zone, Digital, HO, Global, CDMO Teams)
• Strong relationship orientation (with PPD HO teams)
• Should have ability to connect with people across organisations and across Geographies

Education & Experience:

• Post Graduation with relevant experience will be preferred.
• We are on the lookout for Talent who has experience in Managing Consumer Data, Designing Consumer Experience, Website Management, CRM/Loyalty Programme Activations.