Senior Manager - Digital Marketing

Responsibilities

• Manage and update our Digital assets Website/Intranet/Mobile App.
• Ensure that all the sections on the website (product section, blog posts) etc. are upto date. Further, the website should be on a secure platform, so that it’s not compromised in case of malware attacks. Working closely with the maintenance agency, to ensure the website has the latest security patches.
• Work towards the content calendar for the social platforms
• Work closely with the marketing managers and corporate communication managers, to ensure the latest stories, blogs, and campaigns are updated on the website.
• Run SEO mandate and optimize content on website, to ensure higher ranking for our website on searches.
• Run periodic SEM campaigns, in consultation with the marketing managers.
• Overall, all these actions should lead to increase in website visitor count.
• Intranet- Working closely with the marketing team, to ensure that all the flyers, brochures, NTRDs are updated on the intranet. The latest updates about the organization should be updated on the intranet. These actions should lead to an increase in intranet visitor count.
• Monitor website analytics and make adjustments as needed to improve performance
• Stay up-to-date with the latest website platforms and SEO trends and technologies.
• Periodic mobile app updates.

Qualifications

• Master’s degree in computer science, information technology, or a related field preferred
• 7-8 years of relevant experience
• Strong knowledge of website platforms.
• SEO best practices and website analytics tools
• Understanding different website platforms (WordPress, AEM ,Notes JS).
• Search engine optimization best practices.
• Website analytics tools
• Understanding different website platforms (WordPress, AEM ,Notes JS).
• Search engine optimization best practices.
• Website analytics tools
• Working closely and guiding development and maintenance agencies.