Senior Manager-Creative Assets

Role Summary:

We are seeking an experienced and visionary Sr. Manager – Creative Assets to lead and oversee all creative operations across branding, campaign development, and marketing communications. The role requires strong leadership, creative direction, and brand management to ensure all visual and messaging assets align with our brand identity and strategic objectives. The ideal candidate will guide a dynamic team of designers and content creators, work closely with stakeholders, and drive creativity that delivers results.

Key Roles & Responsibilities:

· Lead and inspire the creative team, fostering a culture of innovation, collaboration, and excellence

· Develop and execute creative strategies aligned with organizational goals

· Collaborate with the brand team to ideate and develop company branding, marketing communications, and promotional campaigns

· Direct and facilitate brainstorming sessions and creative meetings

· Establish brand standards and creative procedures to ensure consistency and brand integrity across all touchpoints

· Manage daily departmental workflows, allocate project workloads, and oversee timelines and budgets

· Ensure all creative output adheres to brand voice and resonates with target audiences

· Develop integrated marketing campaigns that enhance engagement and deliver measurable results

· Analyze the performance of creative content and refine strategies using data-driven insights

· Collaborate with internal teams and external clients to understand objectives and incorporate feedback into deliverables

· Mentor and develop team members, encouraging continuous growth and learning

· Stay updated with current trends in design, branding, and marketing; introduce innovative concepts to maintain brand relevance.

Experience Required:

· 7–10+ years of proven experience in a creative leadership role

· Demonstrated success in managing creative teams and driving impactful branding campaigns

· Proficient in creative software such as Adobe Creative Suite (Photoshop, InDesign, Flash, etc.)

· Strong understanding of design, copywriting, branding, and multichannel marketing models

· Excellent interpersonal, communication, and team management skills

· Strong portfolio showcasing ability to transform concepts into effective visual content

· Familiarity with marketing design processes and web best practices

· Creative and strategic thinking abilities with a passion for innovation

Educational Qualification:

Bachelor’s Degree in Marketing, Communication, Arts, Design, or Fine Arts (Master’s degree preferred)

Salary- Upto- 12LPA