Senior Manager - Business Finance

Job Title:

Senior Manager – Business Finance

Location:

Vikhroli, Mumbai

Key Responsibilities

Financial Planning and Analysis

Budgeting and Forecasting:

Lead the annual / monthly budgeting process for themarketing department. Develop and maintain rolling forecasts to project futureperformance and identify potential risks or opportunities.

Performance Tracking:

Monitor marketing expenditures against budgets andforecasts, providing regular reports and variance analysis to marketing leadership.

Return on Investment (ROI) Analysis:

Conduct financial modeling and analysis toevaluate the ROI of various marketing campaigns and initiatives, such as brandadvertising, digital marketing, and promotions.Regularly track and report on this critical metric to assess marketing spends like thelong-term profitability of customer acquisition efforts (LTV), Customer AcquisitionCost, CPV, CPI etcStrategic Business PartneringAdvisory Role: Serve as the key finance partner to the Chief Marketing Officer(CMO) and other marketing leaders, providing financial insights andrecommendations to support strategic decision-making.Resource Allocation: Collaborate with marketing teams to optimize resourceallocation across different channels and campaigns to maximize effectiveness andefficiency.Business Case Development: Develop and present financial business cases for newmarketing initiatives, including market expansion, new product launches, andtechnology investments.Reporting and ControlsFinancial Reporting: Prepare and present monthly, quarterly, and annual financialreports for the marketing department, highlighting key performance indicators (KPIs)and trends.Process Improvement: Identify and implement improvements to financial processesand systems to enhance accuracy, efficiency, and transparency within the marketingfunction.Compliance: Ensure all financial activities within the marketing department complywith internal policies, accounting standards, and regulatory requirements.

Qualifications

Education and Experience:. MBA or CA with Minimum of 5-7 years of experiencein a finance role, with at least 2-3 years directly supporting a marketing, sales, orbusiness unit (e.g., CFA, CPA) is a plus.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.