Senior Influencer Marketing Associate

Xley

Operate our in-house tool (Xley) to plan, launch, and scale creator campaigns with precision—own strategy, quality control, and stakeholder outcomes while the platform handles the heavy lifting.

• Creator Fit & Pipeline Design:

  Configure discovery filters, lists, and scoring rules in Xley to surface on-brand creators across tiers and regions.

• Offer & Guardrails:

  Set negotiation guardrails (rates, usage, timelines) and approve exceptions; Xley runs outreach and auto-negotiation.

• Briefs & QA:

  Adapt brand objectives into campaign briefs using Xley templates; review/approve AI-assisted briefs and ensure compliance (ASCI/disclosures, usage).

• Execution Oversight:

  Monitor dashboards for SLAs, delivery windows, and risk alerts; resolve only exceptions and edge cases.

• On-Ground Shoots & Events:

  Handle on-site creator shoots, content capture days, and client events—manage call sheets, keep creators on brief, secure timely approvals, and ensure brand safety.

  Travel as needed.

• Performance & Insights:

  Interpret Xley analytics (CPV/CPE/EMV, reach quality, creative lift), publish crisp insights and next-step recommendations to clients.

• Creator Relationships:

  Build trust with priority creators/talent managers for smoother approvals and faster escalations.

• Playbooks & Experimentation:

  Convert learnings into reusable presets, tags, and workflows in Xley; run A/Bs on hooks, formats, and posting windows.

• Cross-Functional:

  Partner with strategy, sales, and performance teams; translate insights into proposals and renewals.