The role requires an individual who eats, sleep, and breathes culture, news, and trends - and has an expert understanding of how to bring these to life through thumb-stopping social content and campaigns that are truly tailored to each of our social channels. The successful candidate will need to understand the power of community management in building brand relevance, value to followers, and in driving social conversations, and work with our internal team on smart proactive and reactive social listening to execute on this. The right person thrives on innovative social media marketing and is hungry to create social strategies, content, and campaigns that break the mould, surprise, and delight, and drive both online and offline conversations. A successful candidate must have impeccable attention to detail, be obsessed with innovating and improving our content strategy through testing and reporting and be comfortable with fast-paced marketing and managing shifting priorities. Experience working on social media campaigns for large brands is preferred. Key Responsibilities: Leads on bringing our social strategy to life across all our social handles and focused on building brand relevancy and brand love through agile and cultural social marketing Leads on spotlighting Creators that w work with and developing social activations that surprise and delight our followers Develop a robust social media strategy to boost following and visibility across various platforms · Develop new case studies, in sync with the internal stakeholders and publish them via different channels Email Marketing at scale to both Influencers and clients for topics of their interest Driving one on one sessions with Influencers on different topics on social media Arranging meetups and meets with influencers, to help build Influencers' relationships in a better way Managing the GP Blogs and managing the pipeline of content that has to go live to attract audiences and publishing the same over different platforms Managing Google Reviews, driving more reviews with Influencers that we work with, and getting video testimonials from them Making an inventory of video testimonials and business case studies to be published on the GP website New initiatives and projects from time to time to market GP as a Global brand Identify and define the most important social media KPIs and monitor them regularly Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns Organic performance and consultation: Consistently measure the performance of each social channel, make timely adjustments to improve performance, and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategy Study and analyze the insights to fine-tune the social media strategy for more reach and higher engagement Run ad campaigns on social media platforms and optimize them to deliver better results Prepare and submit monthly reports to internal stakeholders, covering various parameters including performance, reach, engagement, and ROI Keep track of the latest trends, hashtags, and developments on social media and use it to create content and improve overall performance Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms Platform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice, and daily editorial optimization Audience Strategy: Social audience evaluation and segmentation across the brand’s social media presence. Identify key cohorts of audiences and devise a “go-to” strategy to grow and scale these groups. The strategy will include a communication strategy on how to speak to these audiences and their content preferences. Engage, retain and grow our audience on social channels Qualifications Basic Qualifications: 4+ years prior experience in social media marketing, email marketing, content marketing & building relationships. Preferred Qualifications Excited by good creativity, thrives on culture, and is inspired by smart strategy Proven record of developing best-in-class and innovative social content Deep understanding of how social media plays a crucial part in building a brand, and what it means to be a “brand steward” across all lines of work Deep knowledge of social channel best practices, social publishing tools, and social listening platforms Ability to identify and act on relevant trends, and how they map to business goals, that could be a fit for brand/social activations Experience working with creators/influencers Strives to constantly optimize social content strategies through testing, learning, and reporting Experience in developing social strategies and tactics for large, integrated campaigns for brands Experience working with paid media teams and/or agencies to develop paid social strategies Ability to work within tight deadlines and balance short-term needs with long-term strategic initiatives, all with meticulous attention to detail Excellent verbal and written communication skills Possess a high degree of integrity, ownership, and pride in their work, whilst having a tonne of fun Show more Show less
GoPromoto is one of the fastest growing companies in India in past years capturing all marketing-related works from influencer marketing, ATL, and BTL to media buying from ideation to execution in different sectors of clients ranging from Amazon to Meesho, Hero Moto Corp to Mankind Pharma brands, and Rebel Food to Chaayos to name a few. We are active in over 15 countries including India, US, Australia, UK, Singapore etc, across different platforms. We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you! Requirements: Finding and verifying creators from YouTube, Instagram, Celebrities, KOL, etc. for different brands Be the owner of core business processes that form the backbone of GoPromoto’s operations. These processes will span easy filtration for creators based on various filters, like city, category, platform, pricing, historical data, audiences, rating, etc.; Build strong relationships with necessary stakeholders, both internal & external. Negotiating and closing with influencers for their price rates for brand campaigns. Updating price rates for creators internally every month. Research and identify key influencers, bloggers, and online media in designated verticals; To understand the client's mindset and their influencer requirements Responsibilities: End-to-end negotiation with influencers Understanding social media trends and researching the top creators in the industry End-to-end coordination with influencers and closing them on their lowest prices Analyzing all influencer data and making informed recommendations Daily reporting and discussions with the internal team and business team on requirements Ability to negotiate, including monetary deals Knowledge of the influencer marketing and management industry is a must-have Spontaneity, problem-solving, and multitasking Impeccable verbal and written communication skills Creative bend of mind and shouldn’t be afraid to think outside the box Excellent interpersonal and relationship-building skills
The role requires an individual who eats, sleep, and breathes culture, news, and trends - and has an expert understanding of how to bring these to life through thumb-stopping social content and campaigns that are truly tailored to each of our social channels. The successful candidate will need to understand the power of community management in building brand relevance, value to followers, and in driving social conversations, and work with our internal team on smart proactive and reactive social listening to execute on this. The right person thrives on innovative social media marketing and is hungry to create social strategies, content, and campaigns that break the mould, surprise, and delight, and drive both online and offline conversations. A successful candidate must have impeccable attention to detail, be obsessed with innovating and improving our content strategy through testing and reporting and be comfortable with fast-paced marketing and managing shifting priorities. Experience working on social media campaigns for large brands is preferred. Key Responsibilities: Leads on bringing our social strategy to life across all our social handles and focused on building brand relevancy and brand love through agile and cultural social marketing Leads on spotlighting Creators that OI works with and developing social activations that surprise and delight our followers Develop a robust social media strategy to boost following and visibility across various platforms · Develop new case studies, in sync with the internal stakeholders and publish them via different channels Email Marketing at scale to both Influencers and clients for topics of their interest Driving one on one sessions with Influencers on different topics on social media Arranging meetups and meets with influencers, to help build Influencers relationships in a better way Managing the One Impression Blogs and managing the pipeline of content that has to go live to attract audiences and publishing the same over different platforms Managing Google Reviews, and driving more reviews with Influencers that we work with, and getting video testimonials from them Making an inventory of video testimonials and business case studies to be published on the One Impression website New initiatives and projects from time to time to market One Impression as a Global brand Identify and define the most important social media KPIs and monitor them regularly Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns Organic performance and consultation: Consistently measure the performance of each social channel, make timely adjustments to improve performance, and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategy Study and analyze the insights to fine-tune the social media strategy for more reach and higher engagement Run ad campaigns on social media platforms and optimize them to deliver better results Prepare and submit monthly reports to internal stakeholders, covering various parameters including performance, reach, engagement, and ROI Keep track of the latest trends, hashtags, and developments on social media and use it to create content and improve overall performance Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms Platform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice, and daily editorial optimization Audience Strategy: Social audience evaluation and segmentation across the brand’s social media presence. Identify key cohorts of audiences and devise a “go-to” strategy to grow and scale these groups. The strategy will include a communication strategy on how to speak to these audiences and their content preferences. Engage, retain and grow our audience on social channels Qualifications Basic Qualifications: 3+ years prior experience in social media marketing, email marketing, content marketing & building relationships. Preferred Qualifications Excited by good creativity, thrives on culture, and is inspired by smart strategy Proven record of developing best-in-class and innovative social content Deep understanding of how social media plays a crucial part in building a brand, and what it means to be a “brand steward” across all lines of work Deep knowledge of social channel best practices, social publishing tools, and social listening platforms Ability to identify and act on relevant trends, and how they map to business goals, that could be a fit for brand/social activations Experience working with creators/influencers Strives to constantly optimize social content strategies through testing, learning, and reporting Experience in developing social strategies and tactics for large, integrated campaigns for brands Experience working with paid media teams and/or agencies to develop paid social strategies Ability to work within tight deadlines and balance short-term needs with long-term strategic initiatives, all with meticulous attention to detail Excellent verbal and written communication skills Possess a high degree of integrity, ownership, and pride in their work, whilst having a tonne of fun
GoPromoto is one of the fastest growing companies in India in past years capturing all marketing-related works from influencer marketing, ATL, and BTL to media buying from ideation to execution in different sectors of clients ranging from Amazon to Meesho, Hero Moto Corp to Mankind Pharma brands, and Rebel Food to Chaayos to name a few. We are active in over 8 countries including India, the US, Australia, the UK, Singapore, etc, across different platforms. We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you! Requirements: Finding and verifying creators from YouTube, Instagram, Celebrities, KOL, etc. for different brands Be the owner of core business processes that form the backbone of GoPromoto’s operations. These processes will span easy filtration for creators based on various filters, like city, category, platform, pricing, historical data, audiences, rating, etc.; Build strong relationships with necessary stakeholders, both internal & external. Negotiating and closing with influencers for their price rates for brand campaigns. Updating price rates for creators internally every month. Research and identify key influencers, bloggers, and online media in designated verticals; To understand the client's mindset and their influencer requirements Responsibilities: End-to-end negotiation with influencers At least 3 years of experience with respect to handling good accounts and brands campaigns and an outreach with variety of influencers Understanding social media trends and researching the top creators in the industry End-to-end coordination with influencers and closing them on their lowest prices Analyzing all influencer data and making informed recommendations Daily reporting and discussions with the internal team and business team on requirements Ability to negotiate, including monetary deals Knowledge of the influencer marketing and management industry is a must-have Direct campaign timeline and ensure projects are completed on time; deliver influencer assets and coordinate logistics based on talent contracts Dynamic problem-solving in case of crisis during campaigns Spontaneity, problem-solving, and multitasking Impeccable verbal and written communication skills Creative bend of mind and shouldn’t be afraid to think outside the box Excellent interpersonal and relationship-building skills
As part of the Account Management Team, you will assist and coordinate with the Influencer Specialist to deliver against agreed business results for a defined client portfolio. The scope of the role includes assisting the team with workflow management, ongoing high levels of client satisfaction, and sustained profitability for the portfolio you and your team are responsible for. You will also be measured against your ability to coach the members of the team assigned to you. With the support of your manager, you will contribute to client outcomes as a priority, business revenue and profitability targets on clients within your client portfolio and are expected to contribute as needed to the new business efforts. What's in for you in the job? Daily new opportunities and a team of really hard working people who would help you in exploring new horizons daily. We work with diversified client portfolio i.e. – this role works across a mix of highly engaged clients that want to work closely with you to drive business growth. They want to work with you as a partner and are open to ideas that push boundaries, making this portfolio a really exciting and rewarding one to work on. New challenges daily so you would get to learn and work on really cool things Responsibilities Independently manages a client's business or portfolio in varying degrees of size, directing much of the day-to-day work Immersing yourself in the essential dynamics, strategies, and drivers of your client’s business. Foreseeing opportunities and formulating plans to manage and exploit them to drive/extend the business. Putting clients first, interfacing regularly with all client levels, and constantly hunting for solutions and big ideas that are innovative and relevant in the Influencer Industry space. Demonstrating strong collaboration skills with internal teams, using resources to effectively and seamlessly support the client’s business. Coaching, involving and inspiring the growth and development of other team members by providing consistent feedback, training, and growth opportunities. Leads new business proposals and presentations for potential and existing clients. Identifies and pursues opportunities for developing new business. What you will need: A minimum of three years of media agency experience. Experience of working on Influencer Marketing is a plus The ability to work in a fast-paced environment. Excellent communication skills – both written and verbal. People skills – you will be constantly interacting with clients and colleagues. Self-motivation and drive to go above and beyond. Great account management and people skills – you are the main contact for clients. A genuine passion for business growth. Great team skills and the ability to have fun. Ability to collaborate with senior leadership/C-suite clients. Contribution to the organic growth of existing clients and/or leading new business responses. Ability to multi-task and work cross-functionally with program management, creative, strategy, measurement and analytics, HR, and finance. Digitally fluent, with an understanding of the complex, fragmented media landscape and how to bring together cohesive programs and drive results for clients Demonstrates proactive behavior and the ability to see the big picture. A good listener, someone who reads people and those in a room well (and adapts their style and response accordingly). Clearly demonstrates the ability to work in a dynamic environment through flexibility, resilience, and a positive outlook. Exhibits a sense of curiosity and a growth orientation. Continuously seeks out knowledge as well as growth and learning opportunities. Seeks out and is receptive to feedback. Learns from and applies feedback by making suggested improvements and adjustments in work performance. Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem-solving, and seeks input from colleagues in problem resolution. Exhibits effective communication skills. Uses different communication channels (phone, email, in-person) appropriately and is equally effective with each channel. Knowledge of taxation/contracts a plus.
Experience Required: 2-3 years Required Skills: Copywriting, scriptwriting, proofreading, creative visualization, team management, campaign planning Role and Responsibilities: ● Carrying out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting ● Managing a team of 2-4 junior creative resources that do more of the execution of all ideas based on the direction you give them ● Working with the New Business team on all creative ideation and a creative showcase for any pitch ● Presenting the entire creative plan for any campaign or narrating any script to clients on any brand ● Ensuring the creative work is up to an award-winning standard and following up by applying for various awards to bring recognition to the team ● Reporting to the Creative Lead who will provide overall direction, feedback, and references for campaigns or other creative tasks ● Coordinating with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy ● Providing visual direction to the graphic design team on any idea or concept that comes from your team ● Understanding and breaking down the brief to the junior creatives in order to ensure a more smooth and efficient process ● Working on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals ● Be actively present through each part of the production process from the idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea ● Carry out in-depth research about the brand and its competition, its target audience and ensure you are fully aware of what the brand needs at all times ● Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends