Social Media Strategist

Job Description

Social Media Strategist 📍 Location: Noida, Delhi NCR 🕒 Experience: 2–3 years | Industry: Advertising / Influencer Marketing Position Overview Mad Influence is looking for a strategic and creative Social Media Strategist to manage and grow the social presence of multiple client and in-house brands . This role goes beyond execution—you're expected to craft platform-first strategies, build engaging IPs , and drive community-led growth. You’ll also play a key role in pitching innovative proposals to onboard new clients , making this both a creative and business-impact role. Ideal for someone who blends digital intuition with sharp execution and a flair for storytelling. Key Responsibilities 1. Client Social Media Management Manage end-to-end social media for multiple client brands across platforms including Instagram, YouTube, Facebook, Twitter, LinkedIn, Quora, Reddit, and more. Align social media strategies with each client’s unique business goals and brand objectives. Continuously develop platform-first strategies, campaigns, and engagement initiatives to improve performance. Build and maintain monthly social media calendars tailored to client brands. Launch seasonal and high-impact campaigns that drive reach, engagement, and community-led interactions. Leverage tools like Hootsuite, ORM platforms, and analytics dashboards to monitor, optimize, and report performance. Play an active role in crafting innovative proposals to pitch and onboard new social media clients. 2. In-House Brand Management Develop and manage social media calendars across platforms for Mad Influence’s in-house brands. Strategize and execute high-engagement campaigns tailored to brand identity and audience behavior. Ideate and launch creator IPs to grow brand presence and strengthen the creator network. Conceptualize and write engaging e-mailers using email marketing tools to communicate with relevant stakeholders. 3. Insights & Analytics Stay up-to-date with platform trends, algorithm updates, and best practices to keep strategies fresh and effective. Track, analyze, and report performance metrics, providing actionable insights for optimization. 4. Client & Team Collaboration Work closely with clients to understand their vision and convert it into actionable social strategies. Present campaign ideas, performance insights, and strategic recommendations clearly and confidently. Collaborate with internal teams—designers, editors, brand managers, and ops—to ensure flawless execution. Qualifications: Experience : 2-3 years in social media strategy or a similar role, with proven experience managing social media for multiple brands. A minimum of 1 year of agency experience is mandatory. Skills : Expertise in Instagram, YouTube, Facebook, Twitter, LinkedIn, Quora, Reddit and other social media platforms. Strong understanding of social media algorithms, audience behavior, and content optimization. Ability to create compelling social media calendars, seasonal campaigns, and community-driven initiatives. Experience in managing creator IPs and expanding creator networks. Proficiency in analytics tools like Google Analytics, Meta Business Suite, and third party social media management tools (e.g., Hootsuite, Sprout Social). Exceptional creative, strategic, and analytical skills. Collaboration : Proven ability to work cross-functionally with clients, internal teams, and external collaborators, ensuring alignment and smooth execution of social media campaigns. Tools : Familiarity with design tools (e.g., Canva) and basic video editing skills are a plus. Join Mad Influence and be part of a team that's redefining the digital landscape. Show more Show less