Social Media Strategist

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

About the job

Brand Chakra is seeking a highly skilled Social Media Strategist to develop and implement a comprehensive social media strategy that aligns with our company's goals and objectives. The ideal candidate will have a deep understanding of social media platforms, a proven track record of success Ideation- Creation- Dissemination content on social media platforms.

KEY RESPONSIBILITIES:

• Ideation- Creation- Dissemination- Analysis, Four Main responsibilities.
• Must have Openness for Content creation, & Camera Presence.
• Should have fair understanding of trends and viral content.
• Special focus on using digital strategy to drive online engagement; responsible for digital content specialization (writing/creating/designing), and implementation schedules
• Ensures brand consistency in social media marketing working alongside various departments, including advertising, sales, product development, and brand management.
• Be responsible for day to day social media ad operations and performance of brand/campaign social accounts, requiring interaction with both internal and external stakeholders.
• Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to respective stakeholders
• Create, curate, and manage all published content (images, video and written).
• Deploy basic design and editing skills
• Use digital analytics and metrics software to design post-evaluation decks
• Constant engagement with digital influencers
• Creating and conceptualizing brand campaigns on digital platforms (websites/social media/blogs/mailers/apps/digital innovations) and coming up with fresh ideas in ongoing campaigns to enhance user engagement.

INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT:

• Marketing
• Sales
• Programming

TECHNICAL SKILLS & QUALIFICATION REQUIRED:

• Graduate with 2-4 yrs of experience as Social Media Executive.
• Active user of social media networks including Facebook, Twitter, LinkedIn, YouTube and forums / discussion groups
• Good understanding of the digital environment and the opportunities for using social media and online PR to support marketing objectives
• Experience of running social media or online PR campaigns is desirable

PERSONAL ATTRIBUTES:

• Excellent communication skills
• Good Interpersonal Skills