Digital Marketing Manager

Brand Chakra is seeking a highly skilled and results-driven Digital Marketing Specialist with expertise in Meta & Google advertising. The ideal candidate will be responsible for developing, implementing, and optimizing performance marketing campaigns to achieve a minimum ROAS of 3x. This role requires a deep understanding of the each social media platform, strong analytical skills, and a proven track record in performance marketing.
Key Responsibilities- Develop and execute digital marketing strategies on Meta & Google ads to drive traffic, sales, and revenue growth for each client across various industries.- Create, manage, and optimize paid advertising campaigns with a focus on achieving a minimum ROAS of 3x.- Conduct thorough audience research and segmentation to target the right customers effectively.- Monitor and analyze campaign performance metrics, providing regular reports and insights to the team.- Continuously test and refine ad creatives, copy, and landing pages to improve conversion rates.- Stay up-to-date with industry trends, algorithm changes, and best practices to ensure optimal campaign performance.- Collaborate with the creative team to develop compelling ad creatives and content that resonate with our target audience.- Manage and allocate advertising budgets efficiently to maximize ROI.- Implement tracking and attribution models to measure the effectiveness of marketing efforts.- Provide insights and recommendations for new growth opportunities and strategies.Qualifications- Bachelor’s degree in Marketing, Business, or a related field.- Proven experience in performance marketing with a strong focus on Meta & Google advertising.- Demonstrated success in achieving and maintaining a minimum ROAS of 3x.- Proficiency in using all social media platforms and understanding of its ecosystem.- Strong analytical skills and ability to interpret data to make informed decisions.- Experience with audience targeting, segmentation, and A/B testing.- Excellent communication and collaboration skills.- Ability to work independently and manage multiple projects simultaneously.- Up-to-date knowledge of digital marketing trends and best practices.