Senior Graphic Designer/Art Director

Designation:

Experience:

Location:

Openings:

Joining:

Selection Process

1. Creative Assignment (case-based, 24-hour turnaround with analysis and proposed approach)
2. Interview with HR
3. Interview with CEO & CTO

About the Role

Art Director / Senior Graphic Designer

You’ll be responsible for defining the creative direction across digital channels—transforming complex industrial, engineering, and technology concepts into visually compelling stories that drive business outcomes.

international B2B clients

Key Responsibilities

Design & Creative Direction

• Lead the design and visual development for 

  B2B marketing campaigns

  , including social media, landing pages, brochures, whitepapers, digital ads, and videos.
• 
  
• Conceptualize and execute creative strategies that simplify and elevate 

  technical and industrial narratives

   for global audiences.
• 
  
• Develop 

  high-conversion digital assets

   optimized for performance across platforms (LinkedIn, email, website, paid ads, etc.).
• 
  
• Oversee brand consistency, ensuring all designs align with client strategy, tone, and objectives.
• 
  
• Provide direction and feedback to junior designers to maintain high creative standards.

Collaboration & Execution

• Collaborate with content strategists, marketers, and developers to align creative output with messaging and functionality.
• 
  
• Partner with clients and internal stakeholders to translate business goals into visual frameworks that enhance credibility and engagement.
• 
  
• Manage multiple design projects simultaneously, maintaining quality and on-time delivery.

Optimization & Brand Systems

• Create and maintain 

  visual identity systems

   and design guidelines for each client.
• 
  
• Ensure all digital outputs are responsive and optimized for various devices and screen sizes.
• 
  
• Leverage analytics and performance data to refine creative strategies and improve engagement metrics.

Innovation & Continuous Improvement

• Stay ahead of 

  global B2B design trends

   and innovations in digital storytelling, data visualization, and motion design.
• 
  
• Explore and implement 

  AI-driven design tools

   to enhance efficiency and creative output.
• 
  
• Experiment with new design formats and animation techniques to strengthen client narratives.

Required Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, or related field.
• 
  
• 8+ years of hands-on design experience in a 

  digital-first or B2B marketing environment

  .
• 
  
• Proven portfolio showcasing strong command over 

  corporate, industrial, or technology brand design

  .
• 
  
• Expertise in 

  Adobe Creative Suite

   (Photoshop, Illustrator, InDesign, After Effects) and familiarity with Figma or XD.
• 
  
• Solid understanding of 

  UX/UI principles

   and web design best practices.
• 
  
• Strong storytelling ability with a focus on 

  visual hierarchy, clarity, and conversion

  .
• 
  
• Excellent communication, presentation, and time-management skills.