Senior Graphic Designer

About Cloudtailor:

Cloudtailor is a fast-growing fashion-tech startup revolutionizing the way customers experience personalized and customized fashion. With a digital-first approach, we enable end-to-end outfit customization through our app, physical stores (EBOs), and expert fashion consultants. We are now expanding our brand presence and looking for a creative Graphic Designer to shape our visual storytelling across all platforms.

Role Summary:

We are seeking a passionate and imaginative Graphic Designer to create stunning, fashion-forward designs that communicate our brand's story. You will be instrumental in crafting visual assets for marketing campaigns, social media, customer communications, packaging, and brand collaterals. This is an exciting opportunity for someone who thrives in a fast-paced, collaborative, and highly creative environment.

Key Responsibilities:

1. Brand Identity & Visual Design (30%)

• Develop and maintain a cohesive visual identity across all digital and print media.
• Ensure all design work aligns with Cloudtailor’s brand guidelines, tone, and aesthetics.
• Conceptualize and execute designs for presentations, pitch decks, and internal communications.

2. Digital Content Creation (40%)

• Design creatives for Instagram, Facebook, YouTube, WhatsApp, LinkedIn, etc., including static posts, reels covers, story layouts, and motion graphics.
• Collaborate with social media and marketing teams to produce eye-catching content that improves engagement and conversion.
• Design assets for digital campaigns, including banner ads, influencer promotions, product showcases, and landing pages.

3. Product & Campaign Design (15%)

• Create designs for lookbooks, catalogues, packaging, brochures, and other marketing materials.
• Work closely with the merchandising and fashion teams to support product photoshoots, styling guides, and seasonal campaigns.

4. Print & Event Collateral (10%)

• Design in-store branding elements, posters, flyers, standees, hoardings, and exhibition materials.
• Support design requirements for offline stores, partnerships, and event activations.

5. Coordination & Delivery (5%)

• Work with vendors, printers, and production teams for output accuracy and quality.
• Manage multiple projects and deadlines with attention to detail and timely delivery.

Required Skills & Qualifications:

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 2–4 years of professional design experience in fashion, lifestyle, or D2C startups.
• Proficiency in tools like Adobe Photoshop, Illustrator, InDesign, After Effects, and Canva.
• Hands-on experience with AI-powered video editing tools such as CapCut, Veo 3, and familiarity with generative AI platforms like ChatGPT for content ideation and workflow automation.
• Strong prompting knowledge to effectively leverage AI for design, video editing, and creative storytelling.
• A strong portfolio showcasing creative and commercially relevant designs.
• Understanding of fashion aesthetics, design trends, and consumer behaviour.
• Good communication skills and ability to present creative ideas to stakeholders.

Preferred Skills (Bonus):

• Basic video editing and motion graphics (Reels, GIFs, Insta stories, etc.).
• Experience with UI/UX tools like Figma or Adobe XD is a plus.
• Photography, styling, or interest in fashion media is an added advantage.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person