Senior General Manager - Tourism Marketing

Job Overview

• Effectively manage the marketing budget for Saudi tourism initiatives, track campaign performance, and report on ROI and impact
• Oversee daily operations of the marketing team, ensuring efficient workflow and alignment with Saudi tourism goals
• Delegate tasks strategically to ensure accountability and timely execution of campaigns promoting Saudi destinations
• Conduct performance reviews, provide constructive feedback, and identify professional development opportunities to build a team passionate about showcasing Saudi
• Lead, mentor, and motivate a high-performing team, fostering a collaborative and innovative environment focused on elevating Saudi’s global tourism profile
• Develop and execute integrated marketing strategies to boost tourism in Saudi Arabia, aligning with national objectives and budgetary frameworks
• Conduct market research to identify target audiences, emerging travel trends, and competitive landscapes relevant to Saudi tourism
• Set measurable marketing goals and KPIs specific to Saudi campaigns, and track performance to optimize future initiatives
• Identify and cultivate new market opportunities and strategic partnerships that enhance Saudi Arabia’s tourism offerings
• Manage and enhance Saudi Arabia’s brand identity as a world-class destination, creating compelling content across web, social, print, and video platforms
• Oversee digital marketing efforts—including SEO, SEM, social media, and email
• Campaigns—tailored to attract global travelers to Saudi Arabia
• Represent Saudi tourism at industry events, trade shows, and conferences to network, build alliances, and promote the Kingdom’s unique cultural and natural assets
  

Compliance and Safety

• Lead public relations, fostering media relationships and managing crisis communications
• Manage crisis communications as needed
• Cultivate partnerships with local tourism businesses, government bodies, and industry stakeholders (can also serve strategic and compliance roles)
  

Team Management & Succession Planning

• Manage and develop staff, including performance management, training, and career development.
• Create and maintain a robust talent pipeline to ensure succession planning (1:2 ratio).
  

Environment, Social & Governance

• Oversee corporate governance within the assigned region, ensuring alignment with organizational principles, policies, and regulations.
• Promote judicious use of natural resources and adhere to the organization's environment, health, and safety policies, objectives, and guidelines.
• Drive the organization's sustainability initiatives, working towards achieving established targets.
  

Anti Bribery Management Systems (ABMS)

• Follow the ABMS roles and responsibilities details as prescribed on the ABMS manual.
• Understanding of ethical standards and the importance of integrity in business practices.
• Ability to identify and evaluate risks related to bribery in various business contexts. For more detailed explanation, follow the ABMS manual.
  

Additional Responsibilities

• Proficiency in digital marketing principles (SEO, SEM, social media, email, content marketing) and marketing analytics/CRM tools.
• Excellent written and verbal communication skills, with a focus on compelling storytelling
  

Education

• Graduate/Postgraduate or Global Equivalent Degree in a related field.
  

Experience

• 12-14 years of marketing experience, with 5-7 years specifically in the tourism industry.