Senior Executive- Performance Marketing

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Proficient in Google Ads (Mandatory skill) with a deep understanding of campaign setup, management, and optimization.
• Expertise in Facebook Ads (Mandatory skill) to drive engagement and conversion through strategic social media planning.
• Solid skills in media planning (Mandatory skill) for crafting integrated media strategies that align with client objectives.
• Experience with performance marketing to design, execute, and evaluate campaigns for optimal ROI.
• Ability to manage paid social campaigns effectively, ensuring budgets are optimized across various platforms.
• Strong campaign management skills, with a focus on analytical assessment and reporting of campaign performances.
• Adept at gathering and analyzing market intelligence to help steer marketing decisions using industry-relevant data.
• Excellent communication skills to liaise with clients and understand their specific needs to deliver tailored solutions.
  

Roles And Responsibilities

• Develop and implement performance marketing strategies aligned with company goals and client expectations.
• Lead and execute PPC campaigns across Google and Facebook platforms to ensure robust digital presence and conversion rates.
• Collaborate with cross-functional teams to align media strategy with overall business objectives and market trends.
• Monitor campaign performance data and make necessary adjustments to reach the desired KPIs effectively.
• Conduct in-depth analysis to identify opportunities for optimization and scale successful marketing campaigns.
• Prepare detailed reports on campaign performance, insights, and recommendations for future enhancements.
• Stay updated with the latest marketing trends and technologies to incorporate effective techniques into our campaigns.
• Manage the budget allocation for multiple campaigns to ensure cost-effective marketing strategies are deployed.