Senior Executive- Performance Marketing

Skills:

Company Overview

Job Overview

The ideal candidate will have 2-6 years of extensive experience with key advertising platforms and a keen eye for marketing analytics.

Qualifications And Skills

• Proficiency in performance marketing strategies with a strong grasp of the latest market trends and advertising platforms.
• Deep understanding of conversion optimization techniques to improve campaign effectiveness and growth potential.
• Comprehensive experience in campaign management, overseeing the strategy, execution, and optimization of various campaigns.
• In-depth working knowledge of Facebook Ads (Mandatory skill), with the ability to craft and optimize high-impact campaigns.
• Proven expertise in Google Ads (Mandatory skill), including deploying, managing, and analyzing ad campaigns effectively.
• Experience in media planning (Mandatory skill), ensuring the strategic placement of marketing materials to reach target audiences.
• Strong analytical skills with the ability to interpret data to drive market intelligence and informed decision-making.
• Ability to manage multiple projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.
  

Roles And Responsibilities

• Develop and execute performance marketing strategies across various digital platforms, aligning with business objectives.
• Optimize marketing campaigns to improve the conversion rates and ensure the highest possible return on investment.
• Manage budgets for campaigns, maintaining performance metrics to ensure cost-effectiveness and efficiency.
• Collaborate with cross-functional teams, translating market findings and data into actionable marketing strategies.
• Utilize market intelligence to identify opportunities for growth and innovation in marketing efforts.
• Continuously monitor and analyze campaign performance, providing reports and insights to guide future strategies.
• Maintain up-to-date market knowledge, applying trends and changes to leverage competitive advantage.
• Support the marketing team in reporting and analytic functions to improve overall decision-making and strategy planning.