Senior Executive- Performance Marketing

Company Overview

Prohed is a dynamic marketing services company located in Gurugram, dedicated to enhancing brand visibility and managing online reputation. With a team of young expert minds, Prohed provides innovative digital media solutions that drive excellence and client satisfaction. Our tools, such as the Prohed Dashboard, simplify digital marketing by enabling users to track and improve marketing channels easily, thereby enhancing connection with target audiences and building solid brand authority.

Job Overview

Prohed is seeking a Senior Executive in Performance Marketing to join our team in Gurgaon. This is a full-time, mid-level position within our vibrant and innovative company. The ideal candidate will be responsible for creating successful marketing strategies through various digital channels, including Google Ads and Facebook Ads, contributing significantly to the growth and success of our clients.

Qualifications and Skills

• Proficient in Google Ads (Mandatory skill) with a deep understanding of campaign setup, management, and optimization.
• Expertise in Facebook Ads (Mandatory skill) to drive engagement and conversion through strategic social media planning.
• Solid skills in media planning (Mandatory skill) for crafting integrated media strategies that align with client objectives.
• Experience with performance marketing to design, execute, and evaluate campaigns for optimal ROI.
• Ability to manage paid social campaigns effectively, ensuring budgets are optimized across various platforms.
• Strong campaign management skills, with a focus on analytical assessment and reporting of campaign performances.
• Adept at gathering and analyzing market intelligence to help steer marketing decisions using industry-relevant data.
• Excellent communication skills to liaise with clients and understand their specific needs to deliver tailored solutions.

Roles and Responsibilities

• Develop and implement performance marketing strategies aligned with company goals and client expectations.
• Lead and execute PPC campaigns across Google and Facebook platforms to ensure robust digital presence and conversion rates.
• Collaborate with cross-functional teams to align media strategy with overall business objectives and market trends.
• Monitor campaign performance data and make necessary adjustments to reach the desired KPIs effectively.
• Conduct in-depth analysis to identify opportunities for optimization and scale successful marketing campaigns.
• Prepare detailed reports on campaign performance, insights, and recommendations for future enhancements.
• Stay updated with the latest marketing trends and technologies to incorporate effective techniques into our campaigns.
• Manage the budget allocation for multiple campaigns to ensure cost-effective marketing strategies are deployed.