Senior Executive- Performance Marketing

Company Overview

Prohed is a dynamic marketing services company based in Gurugram, specializing in digital media and market intelligence. With a focus on innovation, excellence, and client satisfaction, we provide comprehensive marketing solutions that enhance visibility, manage reputations, generate leads, and offer deep market insights. We empower businesses to connect with their target audiences through robust brand authority and streamlined channel management, all supported by our cutting-edge Prohed Dashboard.

Job Overview

We are seeking a Senior Executive in Performance Marketing to join our team at PROHED in Gurgaon. This is a full-time, mid-level position focused on driving performance-based marketing initiatives. The ideal candidate will be responsible for planning, executing, and optimizing performance marketing campaigns across various digital platforms, leveraging both Google Ads and paid social channels to enhance our clients' market presence.

Qualifications and Skills

• Proven experience in Google Ads (Mandatory skill) with the ability to manage and optimize campaigns across different sectors and objectives.
• Expertise in media planning (Mandatory skill), producing strategic plans that align with business goals and deliver measurable results.
• Experience in paid social strategies, capable of creating engaging and effective social media advertising campaigns.
• Strong skills in campaign management, ensuring seamless execution, monitoring performance metrics, and making data-driven adjustments.
• Deep understanding of performance marketing, focusing on driving ROI and achieving set performance indicators for diverse clients.
• Proficiency in conversion rate optimization, using analytics to enhance user experience and increase conversions.
• Ability to work collaboratively within a team of digital marketing experts to develop and implement marketing strategies.
• Strong analytical and problem-solving skills to identify market trends and apply them to marketing campaigns for success.

Roles and Responsibilities

• Develop, execute, and optimize performance marketing strategies aligned with client objectives and overall business goals.
• Analyze campaign performance using advanced analytics tools, identifying areas for improvement and implementing effective solutions.
• Coordinate with clients to understand their business needs and market positioning, tailoring campaigns for maximum impact.
• Manage budget allocation and bidding strategies to maximize return on investment across various digital channels.
• Stay updated with industry trends, testing new marketing opportunities, and adopting best practices for campaign success.
• Collaborate with the creative team to ensure branding and messaging consistency across all platforms.
• Prepare detailed reports on campaign performance, offering insights and recommendations for continuous improvement.
• Lead workshops and training sessions to enhance team knowledge and skills in performance marketing initiatives.