Senior Executive - Media Activation

Job Description

Position : Senior Executive - Media Activation Location : Gurgaon About Us GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive - Media Activation to join us. The Media Activation team is a group of accredited digital practitioners who are responsible for executional excellence and delivering industry leading benchmarks. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. About The Activation Team The Media Activation team is responsible for providing thoughtful recommendations for Search, Programmatic & Social owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized. Intro To The Role We are looking for a paid media specialist as Senior Activation Executive. The ideal candidate is someone with a good working knowledge of paid advertising across one or more of the key channels (Google Ads, DSPs (preferably DV360), Facebook, Instagram, etc). The successful candidate will become part of a fast-paced team that puts training + development at its core. Key Responsibilities As part of an Activation team, the role is varied with several areas of focus. Campaign Management Assisting on the development of detailed media plans that align with client’s objectives and KPIs by using platform planners and connecting with publishers/partners. End-to-end set up of campaigns across relevant platforms. The ideal candidate should be able to display a good base understanding of media strategy & best practices across a variety of channels. Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to define best practice standards. Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary. Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Writing performance commentary that delivers valuable insight and recommendations to clients. Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects. Working closely with your line-manager to support the delivery of high-quality work for clients. Operational Excellence Able to effectively manage your time whilst working on multiple projects simultaneously. Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Responsible for accurate and timely fulfilment of mandatory agency finance processes, allowing for prompt payment/invoicing and to minimize finance queries. About You We are looking for a candidate who can display the following attributes: Able to display a good foundation in setting up and optimizing paid media campaigns across two or more of the key platforms [Google Ads, DSPs (preferably DV360), Facebook, Instagram etc]. Training certifications in any of these platforms would be a plus (e.g. Meta Blueprint). Experience working in an agency environment (preferably as part of activation team) is not necessary but would be preferable. Comfortable handling large quantities of data and working with numbers/budgets. Experience compiling performance reports for clients and writing insightful commentary to accompany these reports. Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude. In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term. More About GroupM Nexus GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers. About GroupM GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com. requisitionid:41577 Show more Show less