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Senior Executive- CRM (Retention)

Senior Executive- CRM (Retention)

tata group tata cliq

1 - 4 years

6 - 10 Lacs

Mumbai, Mumbai Suburban

Posted:5 days ago| Platform:

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Skills Required

hive python oracle team management amazon redshift customer service data warehousing customer retention sales sql server sql customer support excel marketing amazon ec2 collections spark aws etl customer handling retention communication skills crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Own, execute and drive the CRM campaigns (Push Notifications, Email, SMS, in app & Browser Notifications, Whatsapp ) to drive channel revenue and visits. KEY DELIVERABLES: Creation, testing and delivery of campaigns for Push and Browser Notifications, email, SMS & other own media channels. CRM Channel planning for Push Notifications, Email, SMS, Browser Notification Identifying and driving improvement projects for CTR, and campaign efficiency Co-ordination with creative team to get copy and creatives done as per schedule Create automated campaigns by building workflows, data rules and the data creation on redshift, creating schemas and workflows on Campaign Management Platform. Build workflows to create and maintain reports for campaign performance. DESIRABLE SKILLS: Essential Attributes Teamwork, Communication and Interpersonal Skills, Analytical Skills, Dependability and a Strong Work Ethic, Adaptability and Flexibility Data handling on Excel and preferably on Redshift Experience in category/marketing planning and execution. Desired Attributes Understanding about Email Marketing, Push Notifications and other CRM channels Basic understanding about segmentation & marketing

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