Senior Executive/ Assistant Manager, Marketing

Job Description

Role Summary: With dual reporting to the respective school dean and central marketing, this role acts as the first point of contact for marketing requests, manages day-to-day school-specific marketing needs, and coordinates with central resources for more complex projects Responsibilities: School-Specific Marketing Support Create and implement school-specific marketing materials following university brand guidelines Manage school social media accounts in accordance with the university social media policy Develop content highlighting faculty expertise, research achievements, and student success Support school events with appropriate marketing communications Assist with school newsletter development and distribution Create basic graphics and visual content for school needs Maintain school web pages with current and accurate information Content Development Write compelling stories about school achievements and activities Interview faculty and students for feature stories Develop content for various channels (web, social, print) Edit content from academic sources for clarity and engagement Create promotional content for academic programs Ensure all content aligns with university messaging and quality standards School Communications Liaison Serve as the first point of contact for marketing and communications requests Triage requests to determine appropriate resources and support Connect school stakeholders with specialised central resources when needed Communicate school priorities and needs to central marketing/communications teams Keep school leadership informed about marketing initiatives and opportunities Facilitate clear communication between schools and central marketing/communications Campaign Support Support the implementation of university-wide marketing campaigns within the school Provide school-specific content and insights for university initiatives Help coordinate school participation in broader marketing efforts Track campaign performance at the school level Identify opportunities for school-specific marketing initiatives Analytics & Reporting Track engagement metrics for school-specific marketing activities Monitor social media performance and growth Prepare regular reports on marketing activities and outcomes Identify trends and opportunities based on data Contribute to the assessment of marketing effectiveness Key Skills: Good interpersonal skills, communication skills and excellent control over the English language (Verbal and Written). Understanding of various social media platforms and their algorithm changes Highly proficient in the Microsoft Office suite. Basic knowledge of Illustrator/CorelDraw will be an added advantage. Ability to refine other people’s ideas and come up with new ones to create a highly designed visual experience. Qualification: Bachelor’s/Master’s degree in Mass Communication or allied fields. Minimum 5 years of professional work experience in designing and executing communication activities, preferably in the Education sector. Experience with Communication/Creative agencies/Vendors will be added advantage. Show more Show less