Senior Executive/ Assistant Manager, Marketing

Role Summary:

Responsibilities:

• School-Specific Marketing Support

• Create and implement school-specific marketing materials following university brand guidelines
• Manage school social media accounts in accordance with the university social media policy
• Develop content highlighting faculty expertise, research achievements, and student success
• Support school events with appropriate marketing communications
• Assist with school newsletter development and distribution
• Create basic graphics and visual content for school needs
• Maintain school web pages with current and accurate information

Content Development

• Write compelling stories about school achievements and activities
• Interview faculty and students for feature stories
• Develop content for various channels (web, social, print)
• Edit content from academic sources for clarity and engagement
• Create promotional content for academic programs
• Ensure all content aligns with university messaging and quality standards

School Communications Liaison

• Serve as the first point of contact for marketing and communications requests
• Triage requests to determine appropriate resources and support
• Connect school stakeholders with specialised central resources when needed
• Communicate school priorities and needs to central marketing/communications teams
• Keep school leadership informed about marketing initiatives and opportunities
• Facilitate clear communication between schools and central marketing/communications

Campaign Support

• Support the implementation of university-wide marketing campaigns within the school
• Provide school-specific content and insights for university initiatives
• Help coordinate school participation in broader marketing efforts
• Track campaign performance at the school level
• Identify opportunities for school-specific marketing initiatives

Analytics & Reporting

• Track engagement metrics for school-specific marketing activities
• Monitor social media performance and growth
• Prepare regular reports on marketing activities and outcomes
• Identify trends and opportunities based on data
• Contribute to the assessment of marketing effectiveness

Key Skills:

• Good interpersonal skills, communication skills and excellent control over the English language (Verbal and Written).

• Understanding of various social media platforms and their algorithm changes
• Highly proficient in the Microsoft Office suite. Basic knowledge of Illustrator/CorelDraw will be an added advantage.
• Ability to refine other people’s ideas and come up with new ones to create a highly designed visual experience.

Qualification:

• Bachelor’s/Master’s degree in Mass Communication or allied fields.
• Minimum 5 years of professional work experience in designing and executing communication activities, preferably in the Education sector.
• Experience with Communication/Creative agencies/Vendors will be added advantage.