Senior Director UX Practice Head

Large IT Services organization is looking for a seasoned UX Practice Head to build, scale, and mature the UX practice within the Experience HBU. This is a strategic leadership role requiring a strong blend of UX vision, delivery governance, presales ownership, practice P&L, and cross-functional integration.

• Lead the UX practice end-to-end, including vision, operating model, capability roadmap, hiring, training, and performance management.
• Define and drive UX strategy for marquee clients, covering experience definition, user journeys, service blueprints, wireframes, interaction models, and enterprise design systems.
• Establish delivery excellence standards through UX frameworks, playbooks, templates, governance models, and design quality reviews.
• Partner closely with DXP (Adobe / Sitecore / Optimizely), Mobility, Modern Frontend, and Digital Marketing teams to deliver integrated, omnichannel experience programs.
• Build and scale cross-functional UX pods comprising researchers, product designers, UI designers, content strategists, and design system engineers.
• Own UX presales activities including solutioning, scope definition, estimations, storytelling, proposal development, and case study creation.
• Evangelize design thinking and customer-centricity across business, engineering, and product stakeholders.
• Manage the UX practice P&L, including utilization, pricing models, billing, margins, and revenue growth.
• Create and maintain reusable UX assets such as design system accelerators, persona libraries, journey templates, accessibility toolkits, and usability testing frameworks.
• Represent the organization in CxO-level client discussions, design councils, industry forums, and partner events.

• 15–22 years of experience in UX, with 5+ years leading large UX teams (40–200 designers).
• Proven track record of delivering enterprise-scale UX for large transformation programs, preferably in regulated and multi-market environments.
• Strong hands-on expertise in UX research, information architecture, interaction design, and design systems.
• Deep understanding of omnichannel journeys, total experience (TX), mobile-first design, and DXP-driven user journeys.
• Experience working closely with engineering, product, and data teams.
• Ability to navigate ambiguity, build structure, and lead senior stakeholder and CxO-level conversations.

• Bachelor’s or Master’s degree in Design (B.Des / M.Des) in Digital Design, User Experience Design, or Interaction Design.

• Design Thinking & User-Centered Design
• Lean UX methodologies
• User Research & Design Discovery Workshops
• Design Artifacts: Personas, Journey Maps, Storyboards
• Information Architecture
• Accessibility & Inclusive Design
• Usability & Heuristic Evaluation
• Low- and High-Fidelity Prototyping
• Usability Testing & UX Metrics
• Proficiency in Figma
• Ability to quantify UX impact and link design outcomes to business value