Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in mumbai
>
The Coca Cola Company
>
Senior Director, C&CL - Reliance

Senior Director, C&CL - Reliance

The Coca Cola Company

14 - 19 years

50 - 55 Lacs

mumbai

Posted:1 day ago| Platform:

Apply

Skills Required

senior director operational excellence brand management analytical agile customer engagement stakeholder management continuous improvement operations modern trade

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Description Summary:

As Senior Director, CCL (Customer Commercial Leadership) Reliance, you will lead and execute integrated, consumer-centric strategies for the Reliance customer group (B2C and B2B2C) to deliver sustainable revenue and margin growth. You ll own key customer relationships, elevate shopper experiences at the point of purchase, and guide a high-performing team to build world-class, value-based partnerships.

Key Responsibilities

Strategic Leadership

Design and deploy occasion-driven activation and portfolio strategies tailored to Reliance s business models, ensuring customer-back planning across all touchpoints.
Shape long-range and annual business plans for Reliance, aligning with Coca-Cola s growth agenda.
Integrate advanced analytics and RGM (Revenue Growth Management) principles into category planning, negotiations, and in-store execution.

Customer Engagement Partnership

Be the primary steward of the Reliance relationship, influencing senior stakeholders and securing investments to bring strategies to life.
Co-develop business plans and activation calendars with bottlers, ensuring alignment on brand priorities, SKUs, pricing mechanics, and innovation pipelines.
Champion the voice of the customer in program design to maximize in-store relevance and execution.

Operational Excellence

Own all Terms of Trade (TOT) negotiations, price tracking, agreement compliance, and fill-rate metrics.
Define shopper-relevant category bundles and promotional mechanics, briefing marketing for communication needs and experiential activations.
Drive clarity on revenue pools, shopper targets, assortment optimization, and bold OBBPC approaches to strengthen competitive advantage.

Team Leadership

Lead and develop two direct reports: Reliance B2C POC and Reliance B2B2C (O2O).
Foster a culture of collaboration, accountability, and continuous improvement.

Scope Impact

Geography: India
Reporting: 3 associates

Qualifications Experience

14+ years leadership experience in customer development, commercial strategy, or operational marketing.
Proven success in influencing and negotiating with large institutional buyers.
Strong planning, analytical, and collaboration skills with the ability to translate strategy into flawless execution.
Deep understanding of customer and shopper behaviour within modern trade or organised retail environments.
Desirable: Experience working with or within bottler organisations.

Key Competencies

Exceptional influencing and stakeholder management skills.
Strategic thinking with a hands-on execution mindset.
Commercial and brand management expertise.
Excellent verbal and written communication for both internal (marketing, channel leads, bottlers) and external (customers, agencies) audiences.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

More Jobs at The Coca Cola Company

Director, Customer Finance

Gurugram

10.0 - 15.0 yrs

INR 50 - 90 Lacs

Associate Manager - Corporate Audit

Gurugram

5.0 - 10.0 yrs

INR 25 - 30 Lacs

Process QA Analyst

Pune

4.0 - 5.0 yrs

INR 6 - 7 Lacs

Director Media, Marketing (IMX)

Gurugram

14.0 - 19.0 yrs

INR 50 - 55 Lacs

Senior Director, Franchise - SWA

Gurugram

18.0 - 23.0 yrs

INR 25 - 30 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

The Coca Cola Company

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Senior Director, C&CL - Reliance