Job
Description
Job Title: Digital Marketing Specialist Location: Onsite Employment Type: Full-time Experience Level: 3–5 Years About the Role: We are seeking a results-driven Digital Marketing Specialist with strong leadership capabilities and a proven track record in driving digital campaigns across platforms. The ideal candidate will have 3–5 years of hands-on experience with Google Ads , Meta Ads (Facebook/Instagram) , and comprehensive digital marketing strategy development. This role will also involve leading junior team members, managing campaign performance, and working cross-functionally to achieve business goals. Key Responsibilities: Develop and Execute Digital Marketing Strategies to drive online traffic, brand awareness, and lead generation. Manage and Optimize Paid Campaigns across Google Ads, Meta Ads (Facebook, Instagram), and other digital platforms. Lead and Mentor junior marketing staff, fostering growth and collaboration. Monitor Campaign Performance , analyze data, and provide actionable insights to improve ROI. Collaborate with Design, Content, and Sales Teams to align marketing strategies with business objectives. Stay Updated with industry trends, algorithm changes, and platform updates. Generate Performance Reports and present findings and recommendations to stakeholders. Qualifications: Bachelor’s degree / Diploma in Marketing, Communications, Business, or a related field. 3–5 years of experience in digital marketing with a strong focus on Google Ads and Meta Ads. Demonstrated experience in leading or managing small teams or projects . Proficiency in tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and campaign tracking software. Solid understanding of SEO/SEM, PPC, conversion rate optimization, and performance marketing. Excellent analytical, communication, and project management skills. Preferred Skills: Google Ads and Meta Ads certifications. Experience with marketing automation platforms (e.g., HubSpot, Mailchimp, ActiveCampaign). Familiarity with eCommerce platforms or B2B lead generation (depending on your business model). Experience managing marketing budgets and forecasting results. Why Join Us? Collaborative and growth-oriented team environment Opportunity to take ownership of campaigns and lead initiatives Room for professional development and career growth Competitive salary and performance-based incentives Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Supplemental Pay: Performance bonus Education: Bachelor's (Required) Experience: Agency: 3 years (Required) Work Location: In person
