Senior Digital Marketing Specialist

About the Role We are seeking a creative, data-driven, and results-oriented Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing our online marketing efforts across various digital channels. You will play a key role in building our online presence, increasing brand awareness, and driving traffic, engagement, and conversions. Key Responsibilities Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising. Manage and grow the company’s online presence through content creation, campaign management, and audience engagement. Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs. Conduct keyword research and optimize website content for organic search visibility. Collaborate with the content and design teams to produce high-quality assets that align with campaign goals. Manage and optimize PPC campaigns on platforms like Google Ads and Meta Ads. Monitor social media trends and adjust strategies to align with current best practices. Stay up to date with digital marketing trends and technologies, suggesting improvements and new tools. Utilize Google Analytics and other tools to track performance and create detailed reports. Requirements Bachelor’s degree in Marketing, Communications, or a related field. 2+ years of proven experience in digital marketing or related roles. Strong knowledge of SEO, SEM, PPC, Google Analytics, and social media platforms. Hands-on experience with tools such as Google Ads, Meta Business Suite, HubSpot, or similar platforms. Excellent written and verbal communication skills. Ability to analyze data and provide evidence-based recommendations. Creative thinker with attention to detail and strong organizational skills. Preferred Qualifications Certification in Google Ads, HubSpot, or similar platforms. Experience with WordPress or other CMS platforms. Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo). Experience with A/B testing and conversion rate optimization. Job Type: Full-time Pay: From ₹16,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Fixed shift Supplemental Pay: Performance bonus Experience: SEO: 1 year (Preferred) Social media marketing: 1 year (Preferred) Google Ads: 1 year (Preferred) Facebook Advertising: 1 year (Preferred) Language: Odia (Preferred) English (Preferred) Hindi (Preferred) Work Location: In person Application Deadline: 16/06/2025