Job Title: Digital Marketing Specialist Experience Level: 4+ Years Job Summary: Kappsoft is seeking a highly motivated and experienced Digital Marketing Specialist to lead and execute digital strategies for our growing forex trading business. The ideal candidate is both a strategic leader and a hands-on marketer — someone who can manage a team while also driving results independently. We’re especially looking for someone with a strong grasp of AI marketing tools , Meta and Google Ads , and experience marketing to Middle Eastern and English-speaking audiences . This role requires a proactive problem-solver who thrives in a fast-paced, performance-driven environment. Key Responsibilities: Lead and mentor a team of digital marketers, ensuring smooth execution of marketing plans and clear alignment with business goals. Take ownership of digital strategy , being proactive in making data-driven decisions and identifying growth opportunities. Work independently on campaign creation, optimization, and performance tracking when needed. Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn , etc. Utilize AI-powered tools for content generation, ad optimization, customer segmentation, and predictive analysis. Manage and enhance SEO efforts , ensuring long-term organic growth. Build and execute email marketing campaigns with strong segmentation and personalization. Develop strategies to grow and engage audiences across social media platforms . Collaborate with design, content, and product teams to maintain consistent and impactful brand messaging. Stay updated on forex and trading trends , applying industry best practices across campaigns. Establish and manage affiliate/influencer partnerships , especially in the fintech and crypto niches. Adapt messaging and strategy to suit Middle Eastern and global English-speaking markets. Requirements: 4+ years of experience in digital marketing, preferably in forex, trading, or fintech . Strong command of Meta and Google Ads , PPC strategy, and budget management. Proven leadership experience with the ability to manage and motivate a team. Capable of working independently , owning projects from start to finish with minimal supervision. Solid understanding of SEO, email marketing , and social media growth tactics . Experience with analytics platforms like Google Analytics, Meta Business Suite , and campaign dashboards. Exposure to or experience with Middle Eastern market trends and audience behavior is a plus. If you're a passionate marketer who loves innovation, knows how to lead while staying hands-on, and has the skills to drive impact in a fast-growing industry, we'd love to hear from you. Job Type: Full-time Pay: From ₹40,000.00 per month Work Location: In person Show more Show less
Job Summary: We seek an experienced Digital Marketing specialist to lead our marketing team for our forex trading business. The ideal candidate will have strong expertise in paid marketing campaigns and a good understanding of the forex industry, with a focus on the Middle East market. We want a results-driven professional who can boost our brand visibility, optimize paid promotions, and grow our social media presence. Key Responsibilities: Lead and manage a team of digital marketers and execute marketing strategies. Develop and oversee paid digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Manage and optimize SEO to bring organic traffic and improve page rankings. Improve social media engagement and followers across platforms. Oversee email marketing campaigns that give results. Analyze and optimize campaigns for maximum ROI. Stay updated with the latest trends in forex trading and apply industry best practices to marketing strategies. Develop and execute content marketing strategies tailored to the Middle East audience. Collaborate with design and content teams to create high-quality marketing materials. Track marketing performance metrics and report findings to senior management. Identify and develop partnerships with key influencers and affiliates in the forex industry. Requirements: Experience in digital marketing, preferably in the financial services industry. Knowledge of paid media campaigns, PPC, SEO, and social media marketing. Experience managing a team of marketers and leading marketing campaigns. Understanding of the Middle East market and consumer behavior. Proficiency in analytics tools such as Google Analytics, Meta Business Suite, etc. Excellent communication, leadership, and project management skills. Ability to work in a fast-paced environment and adapt to industry changes. Preferred Qualifications: Certification in Google Ads, Facebook Blueprint, or similar digital marketing programs. Experience in affiliate marketing and influencer collaborations within the forex industry. Background in marketing automation and CRM tools. If you are a digital marketing executive with a ground in the Middle East forex business, we would love to hear from you! How to Apply: Please send your resume and portfolio to dm@kappsoft.com with the subject line “Application for Digital Marketing Specialist.” Show more Show less
We’re Hiring: HR Manager 📍 Location: On-site – Purasaiwakkam, Chennai, Tamil Nadu 🕒 Experience: 2–7 years in Human Resources 🎓 Qualification: MBA / Postgraduate / Graduate in Human Resources 💼 Employment Type: Full-Time, Permanent 💰 Compensation: ₹3.84 – ₹4.08 LPA About Us Kappsoft is a forward-thinking technology company specializing in blockchain solutions , trading platforms , web and mobile application development , and digital marketing services . Headquartered in Chennai, we are dedicated to delivering secure, scalable, and innovative solutions for the future. Position Overview We are seeking a proactive and experienced HR Manager to oversee core human resource functions, ensure statutory compliance, and contribute to a culture of continuous improvement. The ideal candidate will play a key role in talent acquisition, employee development, and performance management. Key Responsibilities Lead and manage the entire recruitment cycle , including job postings, sourcing, interviews, and onboarding Oversee statutory compliance (ESI, PF, TDS, GST, Professional Tax), ensuring timely payments and return filings Design and implement training and development programs to enhance employee capabilities Collaborate with department heads to develop and maintain a structured performance management system Work closely with internal and statutory auditors to ensure compliance standards are met Coordinate with the Company Secretary for IT returns and ROC filings Promote a positive work environment through effective conflict resolution and team-building initiatives Candidate Profile Solid functional knowledge in HR operations and statutory compliance Strong interpersonal, communication, and problem-solving abilities Minimum 2 years of experience in a similar HR role Self-motivated with the ability to manage multiple responsibilities independently Educational qualification: MBA / Postgraduate / Graduate in Human Resources or related discipline What We Offer Opportunity to contribute to a high-growth technology company Collaborative and supportive work culture Scope to influence organizational development and employee engagement strategies 📩 How to Apply Interested candidates are invited to submit their resume to hr@kappsoft.com with the subject line: “Application – HR Manager, Chennai” Alternatively, you can apply via our careers page: 🔗 www.kappsoft.com/careers
Job Title: Content Writer Employment Type: Full-Time Experience Required: 3 Years Industry: Digital Marketing / Content Job Summary: We are seeking a creative and detail-oriented Content Writer with at least 3 years of professional experience in writing SEO-optimized content for websites, blogs, landing pages, and marketing materials. The ideal candidate should be passionate about content strategy, possess excellent writing and research skills, and have a strong understanding of search engine algorithms and digital marketing trends, and preferably experience in the finance or fintech industry. Key Responsibilities: Research, write, and edit high-quality, original content tailored to our target audience. Create SEO-friendly content including blog articles, web pages, product descriptions, FAQs, and more. Conduct keyword research and implement SEO best practices in content creation. Collaborate with the SEO, design, and marketing teams to develop content strategies aligned with brand goals. Optimize existing content for search engine performance and readability. Write compelling headlines, meta titles, and meta descriptions for on-page SEO. Analyze content performance using tools like Google Analytics and SEMrush/Ahrefs, and suggest improvements. Maintain consistency in tone, voice, and style across all content. Stay updated on the latest SEO and content marketing trends. Requirements: Minimum 3 years of proven experience in SEO content writing. Strong portfolio demonstrating a variety of content types and niches. Solid understanding of on-page SEO, keyword placement, and content optimization techniques. Experience with tools such as Yoast, SEMrush, Ahrefs, Google Search Console, or Surfer SEO. Excellent research, writing, editing, and proofreading skills. Ability to work independently and meet deadlines. Preferred Skills: Basic understanding of financial markets, trading, forex, or crypto. Knowledge of funnel-based content writing and user journey mapping. Understanding of Google Search Console and performance metrics.
Job Description: Paid Media Marketing Specialist (Web3/Crypto) Location: Chennai (Work from Office) Employment Type: Full-time Role Overview Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels. Key Responsibilities • Create and execute paid media strategies for Web3 projects. • Run ads on crypto websiteMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn. • Manage display ads, banner placements, and sponsored posts in crypto communities. • Optimize campaigns to improve CTRs , CPC, CAC, and ROI. • Collaborate with content/design teams for creatives and landing pages. • Track and report campaign performance weekly/monthly. • Stay updated on crypto ad policies and compliance. • Explore partnerships with crypto influencers, Telegram/Discord communities. Requirements • 2–4 years in paid media marketing and Web3/Crypto. • Hands-on experience with crypto ad networks and mainstream platforms. • Strong knowledge of blockchain, DeFi, NFTs, and exchanges. • Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads. • An analytical mindset with campaign tracking and reporting skills.