Paid Media Marketing Specialist (Web3/Crypto)

Job Description: Paid Media Marketing Specialist (Web3/Crypto)

Location: Chennai (Work from Office)

Employment Type: Full-time

Role Overview

Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.

Key Responsibilities

• Create and execute paid media strategies for Web3 projects.

• Run ads on crypto websiteMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.

• Manage display ads, banner placements, and sponsored posts in crypto communities.

• Optimize campaigns to improve CTRs , CPC, CAC, and ROI.

• Collaborate with content/design teams for creatives and landing pages.

• Track and report campaign performance weekly/monthly.

• Stay updated on crypto ad policies and compliance.

• Explore partnerships with crypto influencers, Telegram/Discord communities.

Requirements

• 2–4 years in paid media marketing and Web3/Crypto.

• Hands-on experience with crypto ad networks and mainstream platforms.

• Strong knowledge of blockchain, DeFi, NFTs, and exchanges.

• Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.

• An analytical mindset with campaign tracking and reporting skills.