Senior Digital Marketing Manager

Job Description

Senior Digital Marketing Manager: A Digital Marketing Manager with team leadership duties is a dual-role professional: part strategist, part people manager. This individual is responsible for creating and executing digital marketing strategies that drive business goals while also nurturing, guiding, and managing a team of specialists across various functions such as SEO, social media, content, PPC, and email marketing. Key Responsibilities: Strategy & Planning: Develop and execute comprehensive digital marketing strategies to achieve business goals. Oversee and manage digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and paid advertising. Conduct market research to identify target audiences, industry trends, and competitor strategies. Paid Advertising & Performance Marketing: Manage PPC campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms. Monitor and optimize ad campaigns to ensure maximum ROI and lead generation. Develop retargeting strategies to increase customer engagement and conversions. Social Media: Plan and execute social media marketing campaigns to enhance brand awareness. Engage with audiences, monitor brand reputation, and analyze social media performance. Collaborate with the creative team to develop engaging and visually appealing content. Team Leadership & Collaboration: Lead and mentor a team of digital marketers, content creators, and designers. Work closely with design teams to align marketing efforts with business objectives. Stay updated with industry trends and innovations to continuously enhance marketing strategies. Qualifications & Skills: Bachelor's or Master’s degree in Marketing, Digital Marketing, Business, or a related field. 2+ years of experience in digital marketing, with a proven track record of managing successful campaigns. Expertise in PPC, content marketing, and social media management. Strong knowledge of tools like Google Ads, and Facebook Ads Manager. Excellent analytical, communication, and leadership skills. Ability to multitask, manage deadlines, and work in a fast-paced environment. Job Type: Full-time Pay: ₹15,000.00 - ₹40,000.00 per month Schedule: Day shift Monday to Friday Weekend availability Experience: total work: 2 years (Preferred) Work Location: In person