Senior Digital Marketing Executive

Key Responsibilities:

• Strategy & Planning:
• Develop and execute comprehensive social media strategies aligned with client goals and target audiences.
• Conduct audience research, competitive analysis, and platform audits to inform strategy development.
• Create detailed content calendars and posting schedules for various social media platforms (e.g., Instagram, Facebook, X, LinkedIn, Pinterest, YouTube).
• Content Creation & Management:
• Brainstorm, create, and curate engaging and shareable content, including text, images, videos, and stories.
• Write compelling and on-brand copy for all social media posts.
• Collaborate with the creative team (designers, video editors) to produce high-quality visual assets.
• Ensure all content is optimized for each platform and adheres to brand guidelines.
• Community Management & Engagement:
• Actively monitor and manage client social media communities, responding to comments, messages, and inquiries in a timely and professional manner.
• Foster positive community growth and engagement through proactive interaction, user-generated content campaigns, and influencer collaborations.
• Identify and engage with relevant conversations and trends.
• Performance Analysis & Reporting:
• Track, analyze, and report on key social media performance metrics (e.g., reach, engagement, impressions, conversions) using analytics tools.
• Prepare regular performance reports for clients, providing insights and actionable recommendations for improvement.
• Stay informed about the latest social media best practices, tools, and platform updates.
• Campaign Management:
• Plan and execute paid social media campaigns (e.g., boosted posts, targeted ads) in collaboration with internal teams.
• Monitor campaign performance and optimize for maximum ROI.

Qualifications:

• Experience:
• 1-3 years of professional experience in social media management, preferably within a digital agency environment.
• Proven track record of managing multiple social media accounts and achieving client-specific goals.
• Experience with social media management platforms and analytics tools (e.g., Meta Business Suite, Google Analytics).
• Experience with paid social media advertising (Meta ads)
• Skills:
• Strong understanding of social media algorithms, trends, and best practices across all major platforms.
• Creative and strategic thinker with a keen eye for engaging content.
• Highly organized with strong project management skills and the ability to manage multiple projects simultaneously.
• Proficiency with Microsoft Office Suite or Google Workspace. Basic graphic design skills (e.g., Canva) are a plus.

Interested and eligible candidates can send their resume to hr@goexcl.com .

Visit: www.inventusglobal.com

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per year

Ability to commute/relocate:

• Navi Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Secondary(10th Pass) (Preferred)

Location:

• Navi Mumbai, Maharashtra (Preferred)

Work Location: In person