Senior Digital Marketing Executive

Digital Marketing Executive - Role and Responsibility

1 Year Experience

Website Optimization and Analytics:

· Optimize website content and user experience (UX) to improve search engine visibility, website traffic, and conversion rates.

· Implement on-page and off-page SEO strategies, including keyword research, link building, and metadata optimization.

· Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversion metrics, and generate insights to inform optimization strategies.

Digital Strategy Development:

· Collaborate with the marketing/business team to develop digital marketing strategies aligned with overall business goals and objectives.

· Conduct market research and competitive analysis to identify trends, insights, and opportunities for digital marketing initiatives.

· Define target audience segments and develop buyer personas to inform campaign targeting and messaging.

· Campaign Planning and Execution:

· Plan, execute, and optimize digital marketing campaigns across various channels, including email, social media, search engine optimization (SEO), pay-per-click (PPC), display advertising, and content marketing.

· Create compelling and relevant content for digital channels, including website, blog, social media posts, email newsletters, and advertisements.

· Coordinate with creative and design teams to develop visual assets and multimedia content for digital campaigns.

Social Media Management:

· Manage social media profiles and accounts across platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.

· Develop social media content calendars, schedule posts, and engage with followers to foster community engagement and brand loyalty.

· Monitor social media metrics, analyze performance data, and generate reports to track key performance indicators (KPIs) and measure campaign effectiveness.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Provident Fund

Work Location: In person