Senior Copywriter

About VEDIC LAB

VEDIC LAB is one of the most exciting, purposeful, and fastest-growing beauty and wellness brands in Switzerland and Germany. Our mission is to reverse the effects of modern stress using the world’s most advanced Ayurvedic science—supercharged with Swiss biotechnology.

Senior Copywriter

Why Join Us?

• Join a purpose-driven brand that’s redefining modern Ayurveda.
• Own the voice of a high-growth company from the inside.
• Work with a small, elite team that values creativity, speed, and impact.
• Collaborate closely with founders and top-tier creatives.
• Shape brand storytelling across Europe and beyond.

Your Role: Senior Copywriter

premium beauty

Key Responsibilities

1. Brand & Product Copywriting

• Write sharp, compelling copy for product pages, landing pages, paid ads, packaging, and campaign assets.
• Translate scientific data and Ayurvedic wisdom into benefit-led, emotionally resonant messaging.
• Shape and evolve the brand voice to match premium positioning and deep expertise.

2. Emails & CRM Flows

• Develop engaging, on-brand lifecycle emails: welcome series, education flows, loyalty journeys, and promotions.
• Collaborate with the lifecycle and retention team to optimize open rates, CTR, and conversions through copy.

3. Blogs & Long-form Editorial

• Research and write science-backed blog posts and educational content that blends storytelling with credibility.
• Bring complex topics (like adaptogens, biotech innovation, or Ayurvedic rituals) to life in a fresh, accessible tone.

4. Social Media Copy & Captions

• Craft thumb-stopping copy for Instagram posts, stories, reels, and ads.
• Align messaging with visual direction to drive engagement and community growth.

5. Brand Voice Guardianship

• Maintain and expand our tone-of-voice guidelines to ensure consistency across all customer touchpoints.
• Edit and polish content from other team members or freelancers when needed.

Requirements

• 3+ years of copywriting experience in premium/ luxury beauty AND science-first brands is a must.
• A strong portfolio that demonstrates your ability to write emotionally engaging and performance-driven content across channels.
• Exceptional command of English. Native or near-native fluency required.
• Experience in email marketing and blog writing is essential.
• Ability to synthesize scientific, botanical, or clinical information into elegant consumer language.
• Strong grasp of customer psychology, storytelling structure, and luxury tone of voice.

Ready to Join Us?

Senior Copywriter