Senior Copywriter

Location:

Employment Type:

Working days

CTC : UPTO 5 LPA

About Us

SUWASTHI

Creative Copywriter

Key Responsibilities

• Write

  engaging, persuasive, and brand-aligned scripts

  for video & static creatives for paid Ads (Meta, YouTube, Google, etc.).
• Collaborate with the

  design and video teams

  to bring ad ideas to life.
• Generate

  scroll-stopping ideas

  for creatives that drive conversions and brand recall.
• Conduct

  A/B testing

  of ad messaging to identify what resonates best with our target audience.
• Stay updated with

  trends in ad creatives, social media behavior, and competitors.

• Translate

  product USPs

  into compelling hooks, emotional triggers, and CTA-driven messaging.
• Work closely with the

  performance marketing team

  to optimize ad copies based on data insights.
• Transform

  product benefits & customer pain-points

  into emotionally engaging stories and ad hooks.
• Experiment with

  new ad angles, formats, and storytelling styles

  to connect with health-conscious individuals (25–45 years).
• Keep track of

  trends in health & wellness, social media, and ad creative best practices.

What We’re Looking For (Must-Haves)

• Proven

  experience in writing ad copy/scripts

  , especially for Meta ads.
• Strong grasp of

  consumer psychology, ad funnels, and CTA placement.

• Ability to adapt tone: quirky, premium, emotional, informative – based on product & audience.
• Basic knowledge of

  short-form video content structure (5–30 seconds).

• Creative mindset with the ability to

  brainstorm new formats, hooks, and storytelling styles.

• Skilled in writing

  short, crisp, impactful copy

  for reels, carousels, and static ads.
• Strong understanding of

  Meta ads structure

  : Hook → Problem → Solution → CTA.
• Awareness of building

  trust and credibility in the health niche.

Bonus Points If You Have

• Experience in

  D2C or e-commerce brand copywriting.

• Familiarity with

  ad performance metrics

  (CTR, CPA, ROAS).
• Experience working with

  video editors or content creators.

• Portfolio of

  top-performing ad creatives.