Senior Copywriter

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About Us

FMCG clients

Key Responsibilities

• Develop

  creative, engaging, and impactful copy

  for campaigns across digital, print, packaging, and activation.
• Translate brand strategies into compelling stories and campaign ideas for

  FMCG brands

  .
• Collaborate with designers, strategists, and account managers to bring campaigns to life.
• Create content for social media, ad campaigns, websites, brand collaterals, and video scripts.
• Adapt tone and messaging to suit diverse consumer brands within the FMCG space.
• Stay updated on

  FMCG industry trends, consumer behavior, and competitor campaigns

  .
• Actively contribute to brainstorming sessions with

  fresh, innovative campaign ideas

  .

Requirements

• 3–5 years of proven experience in

  copywriting/content writing

  , preferably in a creative or digital agency.
• Must have strong experience working with

  FMCG brands

  (food, beverage, lifestyle, or consumer products).
• Excellent command of English (and Hindi if bilingual content is needed).
• Strong storytelling ability with a knack for catchy taglines and campaign themes.
• Ability to manage multiple projects and deliver high-quality work within deadlines.
• A proactive team player with excellent communication skills.
  

Preferred Skills

• Experience in

  campaign ideation, content strategy, and brand positioning

  .
• Familiarity with

  consumer psychology and brand communication

  in FMCG.
• Exposure to

  content planning tools

  and CMS platforms (e.g., WordPress).

To Apply:

Send your CV, portfolio/writing samples, and notice period details to hr@sociapa.com

8178213368