Senior Copywriter

Job Description

Position: Senior Copywriter Job Overview We are seeking a Senior Copywriter with a strong conceptual mindset and a passion for brand storytelling. This is not a role for general content writers, SEO specialists, or website content providers. We are looking for a creative leader —someone who excels at building brands through compelling narratives, big ideas, and impactful advertising communication across platforms. The ideal candidate is a brand thinker —someone who understands the nuances of strategic messaging, creative ideation, and campaign execution. You’ll work closely with creative, design, and strategy teams to shape the tone, message, and voice of brands across multiple touchpoints. Key Responsibilities Conceptualize and craft high-impact advertising campaigns, brand stories, taglines, and integrated marketing communication for digital, print, video, and social media. Collaborate with designers to develop 360° campaign ideas and creative concepts. Write engaging and original copy for brand campaigns, product launches, brand films, packaging, and experiential marketing. Maintain and evolve consistent brand tone and messaging across all platforms and formats. Lead creative brainstorms and ideation sessions; confidently pitch ideas internally and to clients. Mentor junior copywriters , providing strategic direction and editorial feedback. Work closely with strategy, digital marketing, and design teams to ensure content aligns with brand and business goals. Conduct industry and audience research to enhance creative relevance and effectiveness. Manage multiple assignments in a deadline-driven environment, while maintaining high creative standards. Present copy concepts and content strategies with clarity, conviction, and passion. Requirements 4–6 years of experience in brand communication, advertising, or creative agencies. A portfolio demonstrating big ideas , campaign work, brand storytelling, and advertising copy across diverse formats. Proven ability to craft compelling headlines, brand narratives, video scripts, and marketing communication. Excellent command over English; strong conceptual thinking with a strategic outlook. Ability to write across mediums—digital, print, social, video—with precision and flair. Comfortable working in a collaborative, high-performance team and presenting to clients. Deep understanding of brand building, positioning, and consumer behavior. Preferred Qualities Experience working with national or international brands. Prior involvement in branding projects, campaign development, or integrated communication strategies. Familiarity with AI and creative ideation tools (a plus, not a must). Strong creative instincts with a drive for innovation and excellence. A keen eye for tone, voice, and narrative consistency across platforms. Why Join Us? Collaborate with a dynamic team of designers, strategists, and marketers on high-impact creative campaigns. Lead projects for leading brands and be part of a culture that encourages bold thinking and creative autonomy. Competitive compensation and performance-based growth opportunities. Work in a space that champions innovation, creative ownership, and purpose-driven storytelling. If you're passionate about building brands through powerful ideas and storytelling—and your copy has the strength to move people and shape perceptions—we’d love to hear from you. Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Benefits: Paid sick time Paid time off Schedule: Day shift Application Question(s): We are looking for a Senior Copywriter—not a content writer, SEO writer, or website content provider. This is a creative leadership role requiring someone with a deep understanding of brand thinking, advertising communication, and concept-driven copywriting. Work Location: In person