Senior Content Writer

Creative Content Writer: About the Role

Location

CTC

We are looking for a highly organized and creative Creative Content Writer to not just create but own and execute our brand’s content and communication strategy. This role involves end-to-end management of content marketing campaigns, production workflows, and sales enablement assets to ensure consistent storytelling that drives awareness, engagement, and business impact.

Key Responsibilities

Content Strategy & Calendar Management

• Own and manage the complete content marketing calendar across digital, offline, and on-ground channels.
• Align content initiatives with campaigns, product launches, and sales priorities.

Content Development & Execution

• Create and oversee production of sales enablement collaterals including brochures, flyers, research papers, and consumer insight reports.
• Manage social media content calendar and ensure timely, impactful execution.
• Oversee copywriting and creative production of BTL collaterals such as banners, hoardings, standees, and other on-ground activation materials.
• Lead planning and execution of indoor and outdoor brand shoots, consumer-facing webinars, and digital video commercials (DVCs).
• Coordinate with agencies, production partners, and design teams to deliver high-quality creative outputs.

Cross-Functional Collaboration

• Partner with sales, product, design, and leadership teams to craft impactful narratives and assets.
• Ensure consistent messaging across all consumer-facing touchpoints.

Team & Workflow Management

• Manage writers, designers, and external agencies/freelancers to ensure timely delivery of projects.
• Oversee quality control — editing, reviewing, and refining content to maintain brand tone and standards.

Performance & Optimization

• Track performance of content campaigns, webinars, and collaterals to measure effectiveness.
• Derive insights to improve future content planning and execution.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 8+ years of experience in content management, brand communication, or integrated marketing.
• Strong project management and organizational skills with the ability to handle multiple campaigns simultaneously.
• Excellent writing, editing, and storytelling skills.
• Experience in managing agencies, production shoots, and digital campaigns.
• Creative, detail-oriented, and comfortable working in a fast-paced environment.