Senior Content Writer

About the RoleWe are looking for a Senior Content Writer who can translate complex financial and insurance concepts into clear, credible, insight-driven content. Someone who understands consumer insurance behaviour, financial literacy gaps, product complexities, regulatory nuances, and can turn raw data into powerful stories. This role requires an expert who can work closely with product, marketing, and research teams to produce content that is: accurate, structured, data-backed, compliant, easy to understand, and AI-assisted but humanised. Key Responsibilities1. Financial & Insurance Content CreationWrite long-form and short-form content for insurance products (life, health, general, motor, term, ULIPs, etc.) Create research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content. Break down complex policy features, claims processes, benefits, exclusions, and regulatory updates into human-friendly content. 2. Data Interpretation & Insight WritingAnalyse datasets, actuarial insights, claim statistics, industry reports, and consumer patterns. Convert raw data into visual figures, structured comparisons, charts, insights, and narratives that support content credibility. Create data-driven storytelling with statistical clarity. 3. AI-Assisted Writing + HumanisationUse AI tools to generate structured drafts, outlines, or research summaries. Learn and follow the organisation’s internal AI-writing workflow. Humanise AI-generated content: polishing tone, injecting clarity, adding emotion, improving accuracy, and aligning with brand voice. Maintain compliance, factual correctness, and ensure content feels expert-led, not AI-written. 4. Content Strategy & StructuringCreate SEO-optimised content structures for insurance keywords. Build content templates, guidelines, and predictable narrative flows. Ensure clarity hierarchy: hook → insight → explanation → data → CTA. Maintain consistent formatting across all financial content. 5. Compliance & AccuracyAlign all content with IRDAI guidelines, internal compliance checks, and legal requirements. Ensure every claim, benefit, and feature is factually validated. 6. Cross-Functional CollaborationCoordinate with insurance product teams, underwriting, claims, marketing, and analytics. Understand product briefs deeply before writing. Assist in scriptwriting for videos, brochures, emailers, and sales collateral. Required SkillsCore ExpertiseStrong command over financial and insurance concepts Exceptional writing, editing, and structuring skills Ability to simplify complex jargon Strong grasp of consumer psychology and readability Technical & Analytical SkillsProficiency in insurance research, market benchmarking, and data interpretation Ability to convert data into comparative tables, matrices, and figures Understanding of SEO for financial content Ability to break down regulatory updates clearly AI + Content OperationsFamiliarity with AI writing tools (ChatGPT, Claude, Jasper, etc.) Ability to refine and humanise AI-generated drafts Fast learner of internal content workflows and writing SOPs Soft SkillsDetail-oriented Deadline-driven Strong communication and briefing skills Ability to manage multiple content streams Structured thinking and problem-solving approach Preferred Experience3–5+ years in insurance, fintech, BFSI, wealth management, or related industries Experience creating data-backed financial explainers Familiarity with IRDAI guidelines and insurance documentation Experience with content for web, social, performance marketing, and sales enablement Why Join Us?Opportunity to create high-impact content in one of the fastest-growing financial sectors Work closely with product, analytics, and creative teams Learn advanced AI-assisted content workflows Build editorial systems that scale with the organisation Leadership track for someone who understands both content + data + finance