Senior Content Writer

About the Role

We are looking for an experienced and creative Senior Content Writer to join our expanding Digital Marketing team in Ahmedabad. In this role, you will take complete ownership of content development across multiple platforms, shaping our brand voice and driving business growth through strategic and impactful storytelling.

You will collaborate closely with marketing, design, and product teams to create content that informs, engages, and converts. If you have a passion for writing and a strong understanding of audience-centric content creation, this role is for you.

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Key Responsibilities

· Write and edit high-quality content for websites, blogs, landing pages, case studies, white papers, email campaigns, press releases, and social media.

· Develop and implement content strategies aligned with business and marketing goals.

· Collaborate with internal teams to gather insights and simplify complex ideas into engaging, audience-friendly content.

· Conduct extensive research on industry trends, competitor activities, and audience behaviour.

· Ensure all content aligns with brand tone, voice guidelines, and SEO best practices.

· Review and mentor content created by junior writers or freelancers.

· Monitor content performance through analytics tools and provide actionable insights for continuous improvement.

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Requirements

· Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.

· 5–7 years of professional experience in content writing, preferably in digital marketing or a B2B/B2C environment.

· Excellent command of written and spoken English.

· Strong portfolio demonstrating versatile writing styles and formats.

· Proficiency in SEO content techniques and tools such as SEMrush, Ahrefs, and Google Keyword Planner.

· Working knowledge of CMS platforms such as WordPress.

· Exceptional attention to detail with strong editing and proofreading skills.

· Ability to handle multiple projects and meet tight deadlines.

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Preferred Skills

· Experience working with international teams or clients (UK/US markets preferred).

· Strong understanding of Indian and global digital audiences.

· Rich English vocabulary suited for global communications.

· Ability to mentor and transfer knowledge to the wider team.

· Confident communication skills for client calls.

· Knowledge of tourism and the tours/activities sector (preferred).

· Experience managing a distributed team across time zones.

· Familiarity with Google Analytics, Search Console, Mailchimp, Hotjar, HubSpot, SEMrush, Ahrefs, ESPs, etc.

· Understanding of the correct and ethical use of AI tools in content creation.

· Ability to balance leadership responsibilities with hands-on content work.

· Strong organisational and project management capabilities.

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What We Offer

· 5-day working week with flexible work hours within the shift.

· 34 days of annual leave (inclusive of UK bank holidays).

· Opportunities for skill development and career advancement.

· A modern, well-equipped office in Ahmedabad.

· Exposure to global brands and international tourism projects.

· A supportive, collaborative work environment.