Senior Category Manager

This role is with Worko.ai’s client, a fast-growing unicorn startup in the logistics sector.

Role Overview

We are seeking a City Head for Coimbatore in our Rest of India city operations vertical. The ideal candidate would be responsible for the growth of the entire city through various demand and supply levers ensuring better experience for all of the stakeholders. The role requires strong analytical, data driven decision making, people management, problem solving and process improvement/optimization skills.

Key Responsibilities

• Responsible for P&L management of the city ensuring better profitability and growth.
• Identify and fulfill supply requirements - Plan supply cluster activity considering the zonal city level and seasonal nuances. Identify new channels of acquisition to optimize supply growth and cost of acquisition.
• Identify potential growth levers in all the categories - Plan awareness/adoption activities in the city through multiple channels (offline + online) for demand growth. Drive Branding and other various BTL activities for offline brand presence in the city.
• Drive growth through better customer lifecycle management. From acquisition to converting them into quality retention. Plan and execute Demand Cluster Activity for inorganic customer acquisition and drive zonal-level growth.
• Improve overall wallet share of the customers through cross-selling and other strategic initiatives.
• Explore new city and category launches in Coimbatore for growth apart from the existing categories.
• Enhance customer and partner experience alike.
• Conduct and derive insights through competition analysis- Pricing, Demand Strength, Service quality parameters.
• Manage, develop and train a high performing team of for excellent performance and process adherence ( including Assistant Managers).
• Act as a liaison between central and city team members to provide qualitative on-ground feedback for the overall better growth of individual categories.

Requirements

• Good Analytical and problem solving skills
• Communication and negotiation skills
• Ability to build rapport
• Time management and planning skills
• People management

Mandatory Requirements

• Min 4-5 years of experience in Category Management or P&L management in e-commerce, logistics or internet marketplace industry, maximum 9 years of experience
• Proven track record of managing large teams (more than 15-20 members) and collaboration with multiple stakeholders
• Thorough knowledge about the local markets and industries
• Deep knowledge of industry trends and experience in competitor analysis, research, and benchmarking