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Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution(TM)iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model that scales, benefiting from continuous reinvestment in technology and specialized training.
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MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers.At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you’re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before.MADTECH.AI unifies and transforms MADTECH data, centralizing decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI.Senior Search Campaign Manager will be responsible for implementing Paid Search (SEM) campaigns for clients. The Sr. Search Campaign Manager must quickly understand and support initiatives that will contribute to the goals and success of client campaigns by providing optimization recommendations and implementations to increase brand value.
Roles And Responsibilities
- Define and execute online marketing campaigns across multiple channels such as Search, Display, Shopping and Video
- Handle end to end campaign management and be able to provide optimization suggestions
- Build out, analyse, and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization, and constant ad & landing page testing
- Understand & master tools such as Google AdWords, SA 360 & Bing interface, Adwords Editor, Bing Editor, Google Analytics, Marin Software, SEMrush etc.
- Build expertise in organizing data for analysis using Excel, Google data studio & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
- Define and implement routine reports (weekly/monthly)
- Provide detailed weekly, monthly, and quarterly results overviews to clients
- Participate and support in delivering results and presentations to clients
- Learn and adopt PPC frameworks for performance optimization
- Stay abreast of current trends and best practices in PPC marketing new channels, features, methods of analysis
- Good to have-Provide SEO (on page and off page) analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword-specific
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals
- Train new team members on client’s process/specifications
- Groom Search Analysts on the domain to be campaign managers
Requirements
- 4+ years of relevant experience in end-to-end campaign management
- Working experience in Paid Search/Search Engine Marketing (SEM) is mandatory
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
- Experience working with CMS and building/administering content in CMS environments
- Good to have knowledge of Social Media Marketing, HTML/CSS and website administrations
