Senior Brand Solutions Strategist

1. Strategic Planning & Client Understanding

• Work closely with clients to understand business objectives, brand positioning, and communication goals.

• Translate briefs into insight-led strategies, campaign frameworks, and creative directions.

• Participate in client meetings, brainstorming sessions, and strategic presentations to ensure brand alignment.

2. Campaign Planning & Execution

• Develop and manage monthly and quarterly digital marketing plans aligned with brand priorities.

• Coordinate day-to-day brand requirements, ensuring all deliverables meet timelines and quality benchmarks.

• Collaborate with internal teams — creative, content, media, and technology — to ensure seamless execution.

3. Performance Tracking & Insights

• Monitor campaign KPIs and performance metrics across platforms.

• Prepare reports and dashboards as per defined scopes, translating data into actionable insights.

• Identify learnings from campaign performance and recommend strategic or creative optimizations.

4. Client Relationship & Communication

• Build strong, consultative relationships with clients, acting as a strategic advisor on brand and digital matters.

• Support the Brand Solutions Lead in driving client retention and satisfaction through proactive communication and strategic foresight.

• Anticipate client needs and propose innovative ideas or value-adds to enhance brand visibility and engagement.

5. Team Management & Collaboration

• Manage daily workflows within the team — ensuring clarity, ownership, and accountability for deliverables.

• Mentor junior strategists and support cross-functional collaboration to improve efficiency.

• Partner with internal creative leads to align campaign tone, design direction, and messaging.

6. Market Intelligence & Innovation

• Stay updated with industry trends, new tools, and emerging platforms, integrating them into campaign thinking.

• Benchmark competition, analyze market shifts, and recommend innovative approaches for clients.

• Continuously explore opportunities to improve client ROI and overall campaign effectiveness.

• 4–6 years of experience in brand strategy, client servicing, or digital marketing account management (agency experience preferred).

• Strong understanding of digital media, creative strategy, and performance marketing fundamentals.

• Exceptional communication, presentation, and analytical skills.

• Proven ability to manage multiple brands and projects simultaneously.

• Strategic thinker with a creative mindset and attention to detail.

• Proficiency with analytics tools (Google Analytics, Meta Business Suite, etc.) and campaign reporting platforms.

• Strategic and creative thinker with a problem-solving attitude.

• Excellent relationship builder with strong client empathy.

• Process-oriented, proactive, and dependable.

• Passionate about brand storytelling and digital innovation.