Senior Brand Manager

We’re looking for a highly analytical, creative, and passionate brand manager who can work across geographies to be a part of the brand team.

Designated as

Located in

Reports to

What You’ll Do:

Be the Brand Champion:

• Define & Evolve

  : Take charge of developing and refining our brand's voice and positioning. Ensure it resonates with our stakeholders across customers, analysts, shareholders.
• Building, managing, and externally positioning brand communications strategies in partnership with the overall TCL Communications team and brand marketing function.
• Drive thought leadership and content development to advance brand narrative and awareness among key audiences and across geographies.
• Ensure brand's image, messaging, and positioning are consistent and effectively communicated across social media platforms. Oversee social media strategy, content creation, engagement, and analysis to build and maintain a strong brand presence online.

• Campaign Build

  : Lead the creation of compelling and innovative marketing campaigns that elevate our brand across all touchpoints—whether it’s digital, print, or experiential marketing.

• Customer Insights

  : Dive deep into consumer behaviour and market trends to guide and shape marketing strategies. Your understanding of the customer will drive everything we do.

Drive Growth & Performance:

• Impactful Strategy

  : Develop customer insight drives campaigns to build a compelling and relevant campaign

• ROI Focused

  : Manage the marketing budget effectively, ensuring that every campaign maximizes ROI while staying true to brand values.

• Brand track Survey:

  Gather data through various track surveys to monitor brand health, track brand awareness, and make informed decisions about brand strategy & marketing campaigns.