Senior Brand Manager (Influencer Marketing)

As a Senior Brand Manager, you will serve as the primary point of contact for key brand partners. You’ll be responsible for developing and managing high-impact influencer marketing strategies, ensuring seamless campaign execution, and driving client retention and revenue growth. The ideal candidate is both creative and analytical, with a strong background in brand management, digital marketing, or influencer campaigns.

Key Responsibilities

Client Relationship Management

• Own end-to-end client communication for assigned brand accounts.
• Understand brand objectives deeply and translate them into actionable influencer marketing plans.
• Build long-term relationships through consistent delivery, proactive ideation, and strategic guidance.

Strategy & Campaign Planning

• Lead brand strategy discussions and pitch influencer marketing solutions tailored to client goals.
• Collaborate with creative, planning, and influencer sourcing teams to craft innovative campaigns.
• Prepare and present strategic campaign decks, performance reports, and case studies.

Campaign Oversight

• Oversee the execution of influencer campaigns from planning to delivery.
• Coordinate with internal stakeholders (creators, operations, and content teams) to ensure timely and high-quality deliverables.
• Monitor campaign progress, optimize on-the-go, and resolve issues swiftly.

Growth & Retention

• Identify upselling and cross-selling opportunities to increase brand investments.
• Analyze performance metrics to showcase ROI and drive future planning.
• Ensure client renewals through continuous value delivery and performance tracking.

Team Collaboration & Mentorship

• Collaborate with junior brand managers or associates, mentoring them as needed.
• Ensure all client deliverables are brand-aligned and meet agency standards.

Requirements

• 2–8 years of experience in brand management, influencer marketing, digital marketing, or advertising.
• Proven experience in managing large-scale influencer campaigns across platforms like Instagram, YouTube, and more.
• Strong communication and presentation skills.
• Analytical mindset with proficiency in campaign reporting and insights.
• Passion for social media, content, and creator ecosystems.
• Ability to manage multiple clients and priorities in a fast-paced environment.