Senior Assoicate, Fan Engagement

Who we are:

At Roundglass, our primary goal is to make a positive impact on people's lives worldwide. We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose. If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us.

We have established Roundglass Giving, which encompasses various social impact initiatives like the Roundglass Foundation, Roundglass Sports, and Roundglass Sustain. These initiatives are dedicated to promoting wellbeing for communities and the planet.

At Roundglass Living, our mission is centered around helping individuals lead healthier and more fulfilling lives through the practice of holistic wellbeing. We achieve this by providing access to the best teachers, innovative tools for cultivating healthy habits, and scientifically backed resources. Through these offerings, we empower people to make lasting changes that enhance their overall health and wellbeing.

About Roundglass Sports:

Roundglass Sports offers children and youth across India access to international-standard coaching, academics and residential facilities in football, hockey and tennis in Punjab. Guided by the principles of Wholistic Wellbeing, we promote a culture of sports participation at grassroots level and empower individuals to realize their athletic potential. In 2023, our professional team, Punjab Football Club made history by being the first club to be promoted to the ISL.

Learn more: http://roundglasssports.com

About the role:

The Fan Engagement Senior Associate will play a key role in building and energizing the club’s fan base across schools, colleges, communities, and matchdays. This person will lead on-ground activations, manage fan databases, support digital campaigns, and help deliver a top-class matchday experience for both Punjab FC and Roundglass Sports entities.

What you’ll do:

Fan Engagement Strategy Development:

• Develop and execute a comprehensive fan engagement strategy that aligns with the PFC and Roundglass Sports' long-term goals and brand vision.
• Identify and segment key fan demographics and develop tailored engagement strategies for each group.
• Lead the conceptualization and execution of fan engagement campaigns for matchdays, special events, and community initiatives.

Fan Experience Management:

• Coordinate matchday fan experiences, including giveaways, stadium activations, contests, and crowd engagement activities.
• Oversee and continuously improve the fan experience both in-stadium and online, ensuring fans have exceptional and memorable interactions with PFC and Roundglass Sports.
• Monitor and evaluate fan sentiment through surveys, feedback, and social media to understand their needs and expectations.

Community & Grassroots Engagement:

• Lead, plan, and execute fan engagement activities across Punjab, including school/college visits, fan clubs, and football tournaments.
• Develop and manage a school and college outreach program to engage younger fans and nurture long-term loyalty to the club.
• Build strong relationships with local fan clubs, schools, and football communities to foster grassroots support for PFC and Roundglass Sports.
• Represent the club at various PFC and Roundglass Sports fan outreach events, ensuring brand values are upheld and fostering community support.

Digital Fan Engagement:

• Run online contests, fan content initiatives, and digital engagement campaigns in collaboration with the social media team.
• Develop innovative digital campaigns to increase fan interaction and keep the fanbase engaged year-round, not just on matchdays.

Data & Reporting:

• Maintain and organize fan data, feedback, and campaign reports using tools like Excel/Google Sheets for tracking and analysis.
• Provide insights and detailed reports on fan engagement metrics to senior management, helping to refine strategies and improve outcomes.
• Keep a close watch on competitor sports clubs and their fan engagement activities, reporting key insights to the team to ensure PFC and Roundglass Sports stays ahead of trends.

Team Leadership & Collaboration:

• Lead a team of fan engagement professionals, including social media managers, event coordinators, and community managers, to execute fan engagement strategies.
• Collaborate with marketing, communications, ticketing, and commercial teams to ensure fan engagement initiatives align with overall club goals and sponsorship opportunities.
• Liaise with community partners, volunteers, and vendors for on-ground events, ensuring smooth coordination and execution.

Brand & Community Representation:

• Represent PFC and Roundglass Sports at various outreach events, ensuring that the club’s values and brand identity are accurately portrayed in all engagements.
• Build relationships with local influencers, sports bloggers, and media to amplify fan engagement initiatives.

Skills & Qualifications:

• 7–8 years of relevant experience.
• Graduate or Postgraduate in Sports Management and or Marketing, or related fields.
• Previous project or full-time work experience with sports clubs/teams.
• Strong communication skills in English, Hindi, Punjabi is an add-on.
• Proficient in MS Excel, PowerPoint, and basic digital tools.
• Willingness to travel extensively and work flexible hours, especially during matches. and events in Delhi and across Punjab.
• Outgoing, hands-on, enthusiastic team player with a creative mindset.
• Self-motivated and able to work independently and as part of a team.
• Ability to think on your feet and solve problems quickly.
• Passion for football and understanding of Indian sports culture.

Why Roundglass:

Roundglass was built on the vision that wellbeing should be at the very center of our life journey. We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people.

We’re a group of talented, socially conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we’ve built an amazing community, and we are always looking for people who share our passion.

To learn more, visit our Website, Facebook, Instagram and LinkedIn.

Roundglass does not discriminate against race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.