Job
Description
As a Senior Visual Designer specializing in performance and sale campaigns, you will be responsible for creating high-impact visuals for platforms like Meta (Facebook and Instagram), CRM channels (WhatsApp, emailers), and promotional sale campaigns. Your work will directly drive conversions and engagement, making you a key player in our performance marketing initiatives. You should apply if you have: 4-6 years of professional experience as a graphic designer, with at least 2+ years focusing on performance marketing creatives like Meta ads, CRM campaigns, and sale promotions. A strong portfolio showcasing impactful ad creatives, especially for social media and CRM platforms. Experience in crafting visuals that prioritize conversion rates and are optimized for performance metrics (CTR, ROAS, engagement). Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects). A good understanding of platform guidelines for Meta, WhatsApp, and email design. Strong attention to detail, visual hierarchy, and typography skills. The ability to work collaboratively with performance marketers, copywriters, and other stakeholders. You should not apply if you: Lack of experience in designing performance-focused campaigns. Primarily focus on brand identity, packaging, or print design with little experience in digital ads or CRM. Are unfamiliar with fast-paced environments or working with quick turnaround times. Don’t enjoy working closely with performance marketing teams to analyze and improve creative results. Skills Required: Advanced proficiency in Adobe Photoshop, and Illustrator. AI tools like Firefly, Midjourney, and Runwayml to create visuals that are in trend. Strong understanding of performance marketing metrics and their creative impact. Ability to design scroll-stopping Meta ads and click-worthy CRM creatives. Knowledge of A/B testing principles and how to optimize designs for results. Time management and prioritization skills for handling multiple campaigns simultaneously. What will you do? Design engaging Meta ads (statics) that drive clicks, conversions, and engagement. Create compelling CRM visuals for WhatsApp, emailers, and push notifications to drive customer action. Develop eye-catching graphics and banners for sale campaigns (e.g., festive sales, flash offers). Collaborate closely with the performance marketing team to understand campaign goals and deliver creatives optimized for CTR and ROAS. Ensure all designs align with Nutrabay’s brand identity and are tailored to target audience preferences. Analyze campaign performance with the marketing team and iterate designs based on data and feedback. Maintain a library of templates and assets for quicker turnaround during high-pressure sales periods. Stay updated with the latest design and platform trends to ensure creatives are always cutting-edge. Work Experience: Total experience: 4-6 years in graphic design. Specialization: At least 2+ years in designing for performance marketing platforms and CRM campaigns. Experience working in e-commerce, D2C, or fast-paced consumer brands is preferred. Working days: Monday - Friday Location: Golf Course Road, Gurugram, Haryana (Work from Office) Perks: Friendly atmosphere High learning & personal growth opportunity Diverse work environment Why Nutrabay: We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing and tech startup that’s revolutionizing the health industry. Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voices and ask for their opinions on important business issues. About Nutrabay: Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing. We have built a complex and high-converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product. Funding: We raised $5 Million in a Series A funding round. Show more Show less
