Job Role: Senior Brand Manager
As a
Senior Brand Manager
, you will be responsible for leading brand strategy, new product development (NPD), go-to-market (GTM) execution, consumer insights, brand identity, brand films, key messaging, and strategic partnerships. Your role will be pivotal in shaping Nutrabay s brand presence, ensuring a strong connection with our consumers, and driving business growth. You should apply if you have:
- A deep understanding of the
health & nutrition
or consumer goods
industry. - Experience in
brand strategy
, product marketing
, and GTM execution
. - Strong expertise in
consumer insights, storytelling, and messaging
to drive engagement. - Proven experience in launching
new products
from ideation to execution. - Hands-on experience in creating
brand identity, brand films, and partnerships
. - A track record of working in
D2C and eCommerce-driven consumer brands
. - Exceptional
project management and stakeholder collaboration
skills. - A creative mindset with an analytical approach to
measuring brand performance
. - A passion for building and scaling brands with a
consumer-first
approach.
You should not apply if you:
- Have
less than 5 years
of experience in brand management. - Haven t worked directly with
consumer brands, D2C businesses, or startups
. - Prefer working in silos and are not comfortable collaborating across departments.
- Struggle to work in a
fast-paced and ambiguous environment
. - Have not led
cross-functional teams
or worked with creative agencies.
Skills Required:
- Brand Strategy & Identity Development
- New Product Development (NPD) & Go-To-Market (GTM) Strategy
- Consumer Insights & Research
- Storytelling, Messaging & Brand Communication
- Creative Campaign Development (Brand Films, Content, and Ads)
- Strategic Partnerships & Influencer Collaborations
- Data-Driven Brand Performance Analysis
- Project & Stakeholder Management
What will you do?
-
Lead brand strategy & positioning
to strengthen Nutrabay s identity in the market. -
Drive NPD from ideation to launch
, ensuring alignment with consumer needs. -
Develop and execute GTM strategies
, ensuring a successful product launch. -
Craft compelling brand messaging
, ensuring consistency across all touchpoints. -
Collaborate with agencies
to develop high-impact brand films, campaigns, and content
. -
Conduct consumer research
to derive insights for product innovation and marketing. -
Establish strategic partnerships
to amplify brand presence and credibility. -
Measure and optimize brand performance
using data-driven insights.
Work Experience:
-
5-8 years
of experience in brand management, marketing, or product marketing
. - Prior experience in
D2C, FMCG, or consumer brands
is preferred.
Working days:
Monday - Friday
Location:
Golf Course Road, Gurugram, Haryana (Work from Office)
Perks:
- Friendly atmosphere
- High learning & personal growth opportunity
- Flexible Timings
- Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that s revolutionizing the health industry.
Working with Nutrabay can be fun, and a place of unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers till now, and our family is constantly growing.
We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute toward further advancing the continuously evolving product.
Funding:
We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers.
