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Marketing Programs Manager

Marketing Programs Manager

BMC Software

8 - 12 years

12 - 18 Lacs

Pune

Posted:1 hour ago| Platform:

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Skills Required

program management eloqua microsoft office suite lead management salesforce digital marketing marketing program management branding business development marketing automation campaign management routing marketing atl btl marketing operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a Marketing Program Manager you will be responsible for managing, optimizing, and maintaining our lead routing and assignment processes using LeanData. You will collaborate closely with Sales Operations, Marketing, and cross-functional teams to ensure that our lead management processes are streamlined, accurate, and aligned with business objectives. The ideal candidate is a process-driven professional with strong problem-solving skills, a deep understanding of lead management principles, and hands-on experience working with LeanData. This role offers an excellent opportunity to contribute to the growth and efficiency of our sales and marketing operations.

Here is how, through this exciting role, you will contribute to BMC's and your own success:

LeanData Platform Management - You'll be responsible for the comprehensive administration and maintenance of the LeanData platform, ensuring optimal system functionality and accurate lead routing. This includes regularly updating routing logic and notification nodes to align with evolving business needs and maintain service level agreements (SLAs) for MQLs, AIQLs, and priority campaigns. You'll also monitor and manage user access, including adding or removing BDRs as needed, to prevent routing errors and maintain data integrity. A key part of your role will be proactively tracking and resolving issues related to lead routing, data mismatches, and system errors to ensure operational efficiency.
Collaboration and Stakeholder Support - A significant aspect of your role involves collaborating with cross-functional teams such as Digital Sales (ISD), Education, Marketing Services, and Gainsight. You'll work together to align routing rules and campaign priorities. You'll also support Marketing Services with list uploads, ensuring accurate and timely routing of leads from various sources like campaigns, webinars, events, and content syndication. You'll serve as a primary contact for stakeholders, discussing routing logic, proposing changes, and offering guidance on best practices.
Lead Data Management and Process Optimization - You'll maintain detailed and up-to-date documentation, including process guides, system updates, and issue logs, to ensure transparency and operational continuity. A core responsibility will be to drive continuous improvement by identifying opportunities to streamline processes, enhance routing accuracy, and improve overall system performance. You'll provide stakeholders with detailed status reports on routing performance, issue resolution, and system updates. Furthermore, you'll stay informed about the latest Lean Data features and updates to maximize platform capabilities and enhance business processes, promoting best practices for lead routing, user management, and campaign execution to improve efficiency and align with business goals.

To ensure you are set up for success, you will bring the following skillset & experience:

Proven experience in a technical or operations-focused role within a professional business environment, supporting multiple stakeholders and business leaders.
Proficiency with key software platforms, including Salesforce, Microsoft Office Suite, and Marketing Automation tools (Eloqua preferred). Familiarity with lead routing platforms such as LeanData is highly desirable but not mandatory.
Strong communication and collaboration skills, with the ability to schedule, plan, and present to diverse audiences.
Ability to interpret and communicate effectively, ensuring accurate and clear messaging across teams.
Proven track record in documentation, issue tracking, investigative problem-solving, and working effectively with vendors and support teams, including ticket management and resolution.
Strong time management skills, with the ability to prioritize, multitask, and adapt to changing demands.
Sales and project/program management experience is preferred.

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BMC Software

IT Services and IT Consulting

Houston Texas

5001-10000 Employees

503 Jobs

Key People

Aneel Bhusri

CEO
Michael McClain

CFO
Mikey Koss

CTO
Katherine Bailey

VP of Product Management
Tiffany McGowan

VP of Marketing

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Marketing Programs Manager